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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

The Right Way To Do Real-Time Marketing

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

While RTM can make your brand look out of touch and desperate for social media engagement, it also has the potential to be incredibly beneficial. Here are some tips for doing RTM well:

Don’t do it solely for the sake of doing it. You don’t have to tweet up a storm just because the Oscars are happening or there’s a big game on. If you don’t have anything good to say, it’s better not to say anything at all. Even Oreo opted out of RTM during the Super Bowl this year, tweeting “Hey guys...enjoy the game tonight. We’re going dark. #OreoOut”

If you are going to do it, plan in advance. While RTM might seem like a spur-of-the-moment thing, the successful endeavors are ones that are well thought-out. Before the event begins, think about what you could post based on various outcomes. What if Team A loses? What if Movie C takes home the Oscar?

Make it relevant. The best RTM tweets are those that relate directly to the timely event. For example, NASA used the movie Gravity’s big wins at the Oscars to share photos of Earth from space. Think outside the box to find connections to your own brand.

Think small. There might not be a great way to promote your business by relating it to a national awards show, and that’s okay. Some of the best RTM is based around local events. By focusing on a smaller audience, you’ll be better able to target potential and existing customers.

Integrate it into your everyday marketing. Why was Oreo able to remain quiet during this year’s Super Bowl? Because each day they generate timely content for their followers. RTM is the most effective when it is part of a conversation with your audience. Use it to show off your outstanding customer service and great sense of humor. If you notice that a follower is turning 50, tweet a special image wishing them a happy birthday. If one of your best customers tweets about their desperate need for coffee, send them a Starbucks eGift. These small acts of kindness show that you actually listen to what your followers have to say.

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