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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

3 Social Media Trends for 2014 that Your Organization Should Care About

Sunsets are coming quicker each day. So as our days grow shorter, it also indicates there are precious few of them left in 2013. That means it’s time to start on your marketing plan for 2014. We’ve done some homework to help you with the pesky, ever-changing social media landscape. Here are the top three social media trends to pay attention to in 2014.

Come on You Have to Do It
If you’ve been shirking the social media trend, it’s probably time to do something. We’re prognosticating that it’s not going away any time soon. This doesn’t mean you have to do it all (Facebook, Twitter, Path, MySpace (making a comeback in 2014), Pinterest, etc.) that trend is over. Amplify your other marketing efforts by incorporating a social media aspect. Stop treating it like a separate beast. Social media is part of the greater whole of your marketing plan. Side note: Social media plays an active role in helping to boost your organization’s SEO.

Kodachrome, You Give Us Those Nice Bright Colors
This should be no surprise, but images get noticed. This has always been the case for any marketing medium, but new social media tools introduced in the past few years have changed the landscape of how images are consumed. Pinterest is working on shedding its females-only network as retailers continue to jump on board to add this—and other image based social media tools like Vine, Path and Instagram—to their marketing strategy.

Consumers Actually Click
Us consumers are a smart bunch so online advertising is working to outsmart us. And it’s beginning to work. Be on the lookout for ad retargeting, where ads can be placed on social sites based on your visits to other sites. And if you’ve been on Facebook recently you see a great example of native advertising, where promoted content is placed among your friends’ food photos. While this type of advertising may seem creepy, it’s an efficient way to spend your advertising dollars and consumers actually get content they’re interested in—a win-win.

Always remember, all of these social media tools are rented space. They’ll happily change on you at any time, and often do without notice. Keep your website the center of your online marketing strategy.

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