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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Aim to Own a Single Idea in Your Customer’s Mind

Being in the business world is difficult, because you have literally endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating, and you usually end up with more good ideas than you can possibly implement effectively. But we’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.

Freelancers and business owners alike suffer from this problem. We either overload our products with too many features or dilute our personal brands by having too many specialties.

The truth is that our customers and clients will be happier and more satisfied if we offer LESS, not MORE. Read on to find out how to narrow your ideas down until you find that one, key marketing message.

The Paradox of Choice
In Sheena Iyengar’s famous 1995 jam study, he found that while many consumers believe that they prefer more choices to fewer, when it actually comes to making purchasing decisions, having only a few choices sells better.

Iyengar set up two scenarios in his study. In the first, a supermarket table was packed with 24 flavors of jam to sample and purchase. In the second scenario, the same table had only 6 jam types to choose from. While customers spent much more time at the table with more choices, only 3% made a purchase. At the table with fewer options, 30% of customers ended up purchasing jam.

In other words, while people think they like more options, they’re often overwhelmed by too many similar choices. It’s too hard to compare, so people end up paralyzed and make no decision instead. This counter-intuitive finding holds true in many situations–it happens to young people picking their careers and to customers picking jam.

Owning A Word
In your industry, consumers likely have hundreds of companies and services to choose from. How can you overcome the consumer’s multitude of choices and stand out among your many competitors?

Al Ries and Jack Trout have a few ideas. In their classic book The 21 Immutable Laws of Marketing, they suggest that the most effective companies and products own a word or phrase in their customers’ minds. What comes into your mind when you hear “search engine?” A majority of you probably thought “Google.” Google very nearly owns the idea of search engines.

What word or idea do you want to own in your customers’ minds? What phrase makes you distinct from your nameless competitors? Focus on that idea relentlessly to create a powerful awareness in your market.

Niche it Down – You Can Always Branch Out Later
Derek Halpern of the website Social Triggers writes often about how to distinguish yourself in a competitive market. For example, there are millions of blogs, and thousands of good ones on any given subject. Therefore, says Halpern, the only way to compete and get attention is by choosing an incredibly specific topic.

For example, if you were looking to get some pictures of your newborn baby, which of these two freelancers would you trust (and pay) more? Photographer #1 says: “I take pictures of anything! Cats, dogs, landscapes, families, sports teams, architecture and young children.” Or Freelance Photographer #2: “I am an established photographer who specializes in portraits of children between 3 and 24 months of age.”

The lesson? Being specific pays. Once you own an idea in your customer’s mind and have a strong market presence, you can always use that trust and expertise to branch out into related areas of the market.

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