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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Market Yourself by Teaming Up with a Nonprofit

You are part of running a business, and that business needs revenue to keep things happening. That’s the cold hard truth.

But this truth doesn’t mean money is the only thing that you care about. As a business professional, you’re just like the rest of us–you have dreams, aspirations and hopes for the world. You have beliefs about how the world could be a better place. If you’re like the rest of us in the business world, you believe in your product or service and its ability to actually improve people’s lives–otherwise, you wouldn’t be in your line of work.

Teaming up with a nonprofit organization–sometimes known as “cause marketing”–is one way to reunite your altruistic side with your pragmatic, business self. While there are a ton of great reasons to unite philanthropy with your marketing efforts, we’ll name just a few.

It Helps You
We’ll start with the least altruistic reason: it helps you! Customer research indicates 79% of Americans say they’d be likely to switch from one brand to another (price being about equal) if the other brand is associated with a good cause. In other words, the market rewards those brands who care about something beyond their own, immediate profits. Consumers want to feel like they’re making a positive difference in the world, not just buying products for their own good.

It Helps a Nonprofit
One big difference between corporate giving and cause marketing is a long term commitment to a marketing campaign, not a single, tax-deductible donation. This means you have an opportunity to significantly grow a nonprofit’s brand and their long-term success. Sure, your business can give a charity a donation, but through cause marketing, you can help them connect with hundreds or thousands of long-term donors, instead. Which do you think has a greater impact?

It Helps the World
Business, at its heart, is about finding solutions to problems. Your business has unique resources and people with unique skills. Customers trade their money for the specific value you can add to their lives–and their lives are improved. Partnering with a cause is just another way you can use your business to add value to other people’s lives, thanks to the unique reach and market your business captures.

Use your marketing prowess for good: to help a cause you believe in grow.

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