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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

What Facebook Graph Search Means for Your Business

Facebook did it again.

Remember when we all got Newsfeeds for the first time? And then last year, when Timeline made us all embarrassed because our friends could find pictures of us from 2006?

Well, Facebook has decided to switch up the way we use the largest social network in the world once again, and this time, it’s by implementing a new search function: Facebook Graph Search.

What Does Graph Search Do?
Right now, you can use Facebook’s search bar to search for lots of things, including companies, people and interests. But you can only search for one of those things at a time, and can’t get very specific in your requests. Facebook’s Graph Search will change that.

Instead of just one search term, with Graph Search you’ll be able to select multiple variables at once. For instance you can search for “Chinese restaurants” that “my friends like.” Or you can search for other “books” that “users who liked Cormac McCarthy’s The Road also liked.” Or you can search for “donut shops” located in “Duluth, Minnesota.”

This new functionality will allow you to be crazy specific with what you search for, and makes Facebook “likes” into something much more useful. You’ll probably even be able to search through a list of all things your Facebook friends have ever liked.

What Do I Need to Do To Be Ready?
Basically, Graph Search means that you need to make sure Facebook can find your business’s page when people are searching for terms relevant to your business.

For instance, make sure that your company Facebook page has an accurate and keyword-rich ‘About’ description, page category and page subcategories.

Include terms that potential customers might be searching for. If you’re a software company in Montgomery, Alabama, make sure you include both of those things, as well as listing any specific products a customer might be looking for.

Another side effect: the more your Facebook page’s posts are shared, liked or commented on, the more popular you will be in the search results. These things really matter.

Will Graph Search Be An Important Change?
It COULD be an important change. But then again, it’s up to all of us.

If businesses embrace the new Graph Search by creating detailed Facebook business pages, complete with accurate keywords and high customer engagement, then Graph Search will be more valuable because it will be able to be more precise and relevant.

Of course, if the users themselves don’t enthusiastically embrace the changes, it won’t matter how much businesses try to do to help Graph Search take off. People have to be using Graph Search in ways that they didn’t already use Facebook’s existing search, otherwise your business’s Facebook page won’t get any added value from Graph Search.

But we bet that, like the Timeline and the Newsfeed before it, Graph Search will take off. There might be some complainers and late adopters, but it’s better to be safe than sorry. Make sure your business’s Facebook page is well-optimized for Graph Search NOW, so that if it gets big LATER, you’ll already be ready to go, and take advantage of your early lead.

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