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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How Not to Use “Super Bowl” in Your Marketing and Promotions

As the Big Game approaches on February 3, marketers everywhere are getting excited about the sales and hype surrounding the Super Bowl. The mass media coverage of the Super Bowl and the consumerism that surrounds it is a recipe for success in many industries.

But be warned: as much as you might want to, it’s actually taboo to use the term “Super Bowl” in any of your marketing. That means that any commercials, contests, giveaways or events that you throw have to avoid the term “Super Bowl.” Let us explain.

Protecting a Trademark
Basically, the NFL owns the “Super Bowl” trademark, and is aggressive about protecting it. The reason they’re so aggressive is that their advertisers pay billions of dollars for the privilege of being able to officially associate with the Super Bowl. Locking down the Superbowl brand means that there’s less chance of being associated with unscrupulous advertisers. But more importantly, it allows the NFL to maintain a premium price for advertising. If Super Bowl-branded advertisements are a highly exclusive privilege, they’re worth far more.

Other Things You Should Avoid
But it’s not enough to trademark “Super Bowl.” You can’t market yourself using “NFL,” “National Football League,” “Super Sunday,” or even the names of the two competing teams. The NFL and Super Bowl logos are also forbidden, as well as any team logos. Mentioning the competing teams’ cities is fine. It’s not enough to restrict name-dropping, however: establishments cannot charge their patrons to watch the game, nor can you publically show the game if you’re displaying it on a screen larger than 55 inches diagonally. Them’s the bricks.

The Good News
The good news is that there are plenty of ways to get around these restrictions, if you’re creative. First of all, it’s understood that what game you’re talking about when you reference “The Big Game”–which despite the NFL’s best efforts, is not a trademarked term. Plus, it’s ok to imply the idea of the Super Bowl in your advertisements: you can promote “Super Chicken Wings for a Super Party” without getting a cease-and-desist letter. Finally, if you don’t mention any of the above verboten terms, you can say things like “the professional football championship game on February 3.”

Some even better news is that you will probably benefit from the Super Bowl even if you don’t explicitly reference the Super Bowl in your promotions. The Super Bowl is a big enough cultural event that you can bet your bar will be full of people wanting to watch the game, even if you don’t make an attempt to promote it at all. Just make sure the Big Game is playing on a screen or two.

Provided those screens are less than 55” diagonally, of course.

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