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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

3 Great Ways for Your Business to Use Email Marketing

Email marketing is a powerful tool businesses can use to communicate with a large number of their customers without taxing their resources. You probably know that email marketing is a great tool, but it can be difficult to figure out what the best way is to use it.

You don’t want to just send email haphazardly into the void, unplanned and unstructured. Here are three great ways to harness the power of an email marketing campaign.

E-Newsletters and Weekly Digests
Email marketing is the perfect venue to use for making sure that people have access to the content that your business posts online. Even those who are familiar with your website might not visit it on a daily basis: a newsletter or digest allows you to reach them with features they might not have seen.

Newsletters are always opt-in services that you offer to readers, prompting subscriptions on your website. Once they’ve given you their email information, you can send out your digest weekly, if you have enough output to justify that frequency, or just monthly.

Make sure to remember the bottom line in your newsletter, by placing clear calls to action throughout the newsletter. Put the most important stories about your business first and foremost. But don’t make it all about your company. Include articles that could be helpful or interesting to your customers.

Special Offers and Greetings to Whole Email List
Having a large and varied email subscriber base is great for your marketing efforts, and allows you to shoot out special offers and information to your clients whenever you need to.

If you have a new product or website landing page to promote, send out a personable, anecdotal email that relates to that specific topic. At the end of the email, put a call to action that gets the customers to click through to a landing page or more information about the product.

These kinds of emails allow you to get your product and service in the minds of customers in an organic way. Then, if they choose to click through on your call to action, they will advance further down the sales funnel and closer to a sell.

Lead Nurturing Emails
Many times the people who view your content and visit your website are interested, but not ready for a direct sale. Even if you could get them to talk to your sales team, they haven’t been nurtured along far enough to spring for your services.

Email prompts can help the idea of your product grow on them. This is where great landing pages and eBooks come in handy. These offerings will allow you to get information from your leads and track their interest on your website.

Once you know what offers and categories potential customers are interested in, they can be followed up on with emails specific to that subject. Even better would be to create an automated workflow of email content. Workflows mean that certain actions on your website will trigger a succession of emails that help nurture your leads without you having to do a single thing. Win-win.

Use these three email marketing tactics and the leads will come to you.

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