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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Staging a Revival When Sales Flatline

You’re losing them, and you’re losing them quickly. That’s right, your sales are about to flatline. And you know that it’ll take a miracle to get them back. But before you completely lose hope, remember that it’s never too late to save the sale. By using the right techniques you can perform what some would call a marketing miracle to revive those sales you thought you were going to lose. Keep holding on because there’s always time to resuscitate a sale with the skills you already have.

Get On Their Level
A client may be left wavering after they hear their options from your company and other competitors. And by offering them different pricing levels, they may be more likely to accept a smaller offer rather than going big. Make use of your fliers or online promotions to show potential clients all of the different options that they could achieve if they decided to go with your company.

Often, clients might be turned away from a sale because they feel pressured to buy the most expensive package or services. But if your sale is already about to flatline, a sell-down can be better than no sale. That’s why your marketing materials will come in handy to show all of the options. Once you get them hooked with a lower level of product or service you’ll have a better opportunity of snagging bigger sales in the future.

Finding the Source of Flatline
When any patient comes into the doctor’s office, it’s the doctor’s job to find out the source of the problem. It’s just like that with your sales. Do some detective work to find the source of the problem with the sale. As a marketer, this could involve asking past clients why they decided to go with the other guys.

No matter what you find in your investigation, it will only make your company stronger. Make sure you take the feedback you receive and actually utilize it. The information you find might upset you at first, but remember that fixing a few small problems can help you increase sales.

Make An Offer They Can’t Refuse
Pricing is often one a primary reasons that customers decide to go elsewhere with their business. But you can also win clients willing to pay more if you understand and cater to their needs. Customers enjoy working with people that “get them.” The key is to listen to what your customers are truly asking and anticipate their needs.

Take a look at your current customer base and find ways that you can add incremental labor but increase sales just through good old-fashioned service. Consider a direct mail campaign to your best customers and potential good customers that would appreciate this new focus on your service that just so happens to speak directly to their needs.

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