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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Back-to-School: Marketing to Millennials 101

College towns look a little different when the end of August hits. Campus is suddenly more crowded than shopping malls or swimming pools. Now that it’s back-to-school season, college kids line up for used books and school-age children stock up on crisp uniform shirts. And as they prep for the school year your company can tailor its marketing strategy to suit them.

The back-to-school season means it’s time to get back to marketing basics, like knowing your audience. Today’s lesson will teach you the fundamentals of marketing to millennials.

But first, a word of caution: don’t underestimate the spending power of millennials. Businesses with older marketing managers make the mistake of ignoring them because it’s easy to speak the language of their own generation. Communicating with an age group very unlike themselves doesn’t come naturally. But it can be learned. Even by you.

Study Group
If you were to make up flashcards to remind you of millennials’ shopping and spending preferences, they’d surely include the following hallmarks of the 18 to 28 year old set.

To begin with, millennials expect to interact with their brands. The more you invite their input the more likely they’ll consider you one of “their” brands. Post questions on your social media properties, for example, and show them how you’ll implement changes based on their positive or negative feedback. Millennials are also immersed in digital culture—print and online marketing that doesn’t mesh will hurt your credibility.

Double Major
Yes, marketing was simpler when there were fewer marketing channels. But it was a lot less interesting—and millennials agree with us.

Grip your millennial audience by diversifying your marketing plan. For example, print QR codes on marketing materials and direct individually minded millennials to a personalized landing page. This set grew up wired—to them technology is as natural as green grass or fresh eggs. So remember that from a millennial’s perspective you can’t have print marketing without technology to back it up (and vice versa).

Smartest Kids in Class
Millennials are more informed as customers than any generation before them. Before they do business with you, they know you. Make sure that your online reputation recommends you. For example, downplay any negative online reviews by inviting happy customers to review you online (and highlight your good report). Sometimes all it takes is an invitation to make quiet customers more outspoken.

Knowing your audience is a classic marketing tip. And marketing to millennials is increasingly important. Don’t let the youngest and largest buying demographic pass you by—revise your marketing plan now to make it more millennial-friendly tomorrow.

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