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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Marvel-ous Marketing Tips From The Avengers

The last scene of The Avengers movie, featuring the seven bulky superheroes teaming together to conquer the villain brought tears to comic-book-lovers and superhero-movie-goers alike. The long anticipated day where all seven heroes would be united took five years to develop and ended with record-smashing results.

While the Avengers is the perfect movie for Marvel-lovers, it also can teach many lessons to marketers. Here’s what marketers can learn from The Avengers.

Do as Scarlett Johanssen Would Do
Drag information out of your customers, as Scarlett Johanssen did with Loki. The more clued in you are about what your customers are thinking and feeling, the better you can cater your products and services towards them and market yourself differently from customer to customer.

Think Big Picture
Marvel studios started working on The Avengers five years ago. With this big picture in mind, they worked to develop each and every character that would be showcased. With small goals along the way, they always had the entire project in the front of their mind.

Like Marvel studios, never lose site of the big picture that you originally created for your company. Yes, having good weeks or months within your business should be rewarded with a nice hearty pat on the back, but always keep long-term success a main priority.

Recognize Strengths
Each person in your company has a superhero skill. That’s why you hired them originally, right? Each of the Avengers brings a unique skill to the team, whether it be intelligence, strength, fury or experience. Like the Avengers, recognize the super-strengths that each of your employees have and make sure that they’re utilizing said powers. Your employees may not be able to fly or smash buildings, but they certainly bring their own personal powers to your business.

Ask for Help
In the movie, S.H.I.E.L.D. needed the Avengers and every single superhero needed each other in order to succeed in the end. Asking for help is not a sign of weakness, it’s a request for accuracy. So work together as a team and ask for help from the outside if necessary to achieve success. As technology advances and you add aspects to your company, you may find that there are skills—or superpowers—that aren’t present in your workers. Avoid tiptoeing around these projects because of a lack of employees and simply bring on an intern. Interns provide new outlooks, are highly teachable and are inexpensive, if not free.

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