Skip to main content

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 9, 2012

Marketing Tips From a Lemonade Stand

Summer is heating up and with it we are in a constant search to find ways to beat the heat. For years, little entrepreneurs everywhere have tried to do their part in the dog days of summer by opening their own lemonade stands. How could you resist their sweet faces, low prices and of course, the refreshing drinks? But once you look past those adorable faces, there’s something to be said about their marketing tactics. After all, you’re never too old to learn something from a child. They’re full of simplistic approaches to life that we often overlook because of our hectic lives. So stop and take some advice from some young people who are at the root of what marketing is all about.

Just Give It Away
It’s not exactly a smart business move to give away your product. If you give away all of your lemonade, you aren’t going to make a profit. But the great thing about kids is that they don’t care as much about making money, they just care about making people happy. And when that’s your first priority, people will want to give you money anyway. So what can your company offer for free that’ll get you noticed? Statistics show that free samples in the grocery store aisles move products off the shelves. Think of unique ways to offer free samples of what your business has to offer. And, like the wee ones, make people happy with great service and customers will come back for more.

Never Give Up
When kids want something, they really want it. There’s something inside of them that tells them they can’t give up. Many times as an adult, we tend to lose sight of that mentality. Even if nobody comes to the lemonade stand one day, kids will get back out there and try again until they succeed. We should all harness our inner-child when it comes to the go-getter attitude. So go ahead and pursue your customers and prospects with the ‘never give up’ mentality.

Tell the World
As a kid, you probably wanted everybody to know about your lemonade stand so you did whatever it took to bring in customers. You called neighbors, told friends and advertised around town. That spirit is admirable, especially for marketers. You’ve got to tell everyone you meet about your latest venture. And if you have a great product, people will spread the word for you just like they did for the kid at the lemonade stand. Networking is a key component of marketing, and you should go for it just like you did as a child.

Make it Special
At a child’s lemonade stand, each cup is made with love and a smile. It isn’t necessarily about quantity so much as it is about the quality of each glass. Take time to evaluate how much effort goes into the quality of your marketing materials, and your company’s products. Find what makes your products special and get the word out. As a marketer, you know that your company can get an edge over competitors by being unique and providing quality services and products.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 9, 2012

Marketing Tips From a Lemonade Stand

Summer is heating up and with it we are in a constant search to find ways to beat the heat. For years, little entrepreneurs everywhere have tried to do their part in the dog days of summer by opening their own lemonade stands. How could you resist their sweet faces, low prices and of course, the refreshing drinks? But once you look past those adorable faces, there’s something to be said about their marketing tactics. After all, you’re never too old to learn something from a child. They’re full of simplistic approaches to life that we often overlook because of our hectic lives. So stop and take some advice from some young people who are at the root of what marketing is all about.

Just Give It Away
It’s not exactly a smart business move to give away your product. If you give away all of your lemonade, you aren’t going to make a profit. But the great thing about kids is that they don’t care as much about making money, they just care about making people happy. And when that’s your first priority, people will want to give you money anyway. So what can your company offer for free that’ll get you noticed? Statistics show that free samples in the grocery store aisles move products off the shelves. Think of unique ways to offer free samples of what your business has to offer. And, like the wee ones, make people happy with great service and customers will come back for more.

Never Give Up
When kids want something, they really want it. There’s something inside of them that tells them they can’t give up. Many times as an adult, we tend to lose sight of that mentality. Even if nobody comes to the lemonade stand one day, kids will get back out there and try again until they succeed. We should all harness our inner-child when it comes to the go-getter attitude. So go ahead and pursue your customers and prospects with the ‘never give up’ mentality.

Tell the World
As a kid, you probably wanted everybody to know about your lemonade stand so you did whatever it took to bring in customers. You called neighbors, told friends and advertised around town. That spirit is admirable, especially for marketers. You’ve got to tell everyone you meet about your latest venture. And if you have a great product, people will spread the word for you just like they did for the kid at the lemonade stand. Networking is a key component of marketing, and you should go for it just like you did as a child.

Make it Special
At a child’s lemonade stand, each cup is made with love and a smile. It isn’t necessarily about quantity so much as it is about the quality of each glass. Take time to evaluate how much effort goes into the quality of your marketing materials, and your company’s products. Find what makes your products special and get the word out. As a marketer, you know that your company can get an edge over competitors by being unique and providing quality services and products.

Powered by PrinterPresence