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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

June 25, 2012

Why Your Worst Customer Isn’t Worth It

It’s not you, it’s me. I just don’t see this working out in the future. We’ve got different goals and they don’t line up. Sound familiar? Chances are you’ve had some part in these rejection lines, either as the rejector or the rejected. And no matter how they come, it still hurts. Oftentimes it’s the customers who are the ones that do the rejecting. But have you wanted to “fire” one of your customers?

Sure, you don’t want to turn away every customer because after all, they generate the revenue. But sometimes if the customer causes enough problems they may not be worth your time. You could already be losing money by offering more services than the problem customer is paying for, or by spending too much time on that customer when you could be helping twice as many new customers. So keep reading to find out why it’s okay to let your customer go if they’re giving you a bad vibe, and how to go about giving them the boot the right way.

How Do I Know If They’re Worth Keeping?
Maybe the customer treats your staff poorly. Maybe they talk to you in a condescending tone, take up all of your time on the phone for no reason or they don’t cooperate with anything that you do. But business is business, right? Wrong.

Envision your worst customer. Determine if the customer is worth your time by weighing your options. Make a list of the cons that would result in giving up their business, like a decrease in revenue. Then, make a list of pros, such as a stress-free environment or time to focus on other customers. If in the end you can afford to lose them, it’s probably in your best interest.

How Do I Fire Them?
A contract is a contract, and if you want to maintain your reputation you need to treat this like the delicate situation that it is. Like we said, rejection is never easy. And although you’d love to give them a piece of your mind, refrain for the sake of your business. Here are some suggestions from business expert Carol Tice that will help you let them down easy while still getting the point across.

Send Them Elsewhere
It’s time to figure out what the problem is and who could better suit the customer. Maybe you simply don’t have enough time to work with them, but you know another company that may be better suited. Finish the services that you have agreed to provide. Then, when they come back for more simply let them know that you’re at capacity, but you know of a place that would be happy to fulfill their request.

Tell Your Prices to Take a Hike
If you don’t feel that you’re being paid enough for working with the customer, simply raise your rates for them. While the customer may always be right, you have the option to set the price. If your customer doesn’t like it, then they’ll go elsewhere on his own.

Remind Them of Your Terms
A customer who consistently demands more than what was originally agreed upon is not a customer you need to keep. Gently remind the customer about the original contract and explain to them that it will take more time and cost them more. If your customer doesn’t get the picture, tell them that you will not be able to continue providing services. If you provide ample warning, you will be justified in your actions by citing specific examples of when they’ve overstepped their bounds.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

June 25, 2012

Why Your Worst Customer Isn’t Worth It

It’s not you, it’s me. I just don’t see this working out in the future. We’ve got different goals and they don’t line up. Sound familiar? Chances are you’ve had some part in these rejection lines, either as the rejector or the rejected. And no matter how they come, it still hurts. Oftentimes it’s the customers who are the ones that do the rejecting. But have you wanted to “fire” one of your customers?

Sure, you don’t want to turn away every customer because after all, they generate the revenue. But sometimes if the customer causes enough problems they may not be worth your time. You could already be losing money by offering more services than the problem customer is paying for, or by spending too much time on that customer when you could be helping twice as many new customers. So keep reading to find out why it’s okay to let your customer go if they’re giving you a bad vibe, and how to go about giving them the boot the right way.

How Do I Know If They’re Worth Keeping?
Maybe the customer treats your staff poorly. Maybe they talk to you in a condescending tone, take up all of your time on the phone for no reason or they don’t cooperate with anything that you do. But business is business, right? Wrong.

Envision your worst customer. Determine if the customer is worth your time by weighing your options. Make a list of the cons that would result in giving up their business, like a decrease in revenue. Then, make a list of pros, such as a stress-free environment or time to focus on other customers. If in the end you can afford to lose them, it’s probably in your best interest.

How Do I Fire Them?
A contract is a contract, and if you want to maintain your reputation you need to treat this like the delicate situation that it is. Like we said, rejection is never easy. And although you’d love to give them a piece of your mind, refrain for the sake of your business. Here are some suggestions from business expert Carol Tice that will help you let them down easy while still getting the point across.

Send Them Elsewhere
It’s time to figure out what the problem is and who could better suit the customer. Maybe you simply don’t have enough time to work with them, but you know another company that may be better suited. Finish the services that you have agreed to provide. Then, when they come back for more simply let them know that you’re at capacity, but you know of a place that would be happy to fulfill their request.

Tell Your Prices to Take a Hike
If you don’t feel that you’re being paid enough for working with the customer, simply raise your rates for them. While the customer may always be right, you have the option to set the price. If your customer doesn’t like it, then they’ll go elsewhere on his own.

Remind Them of Your Terms
A customer who consistently demands more than what was originally agreed upon is not a customer you need to keep. Gently remind the customer about the original contract and explain to them that it will take more time and cost them more. If your customer doesn’t get the picture, tell them that you will not be able to continue providing services. If you provide ample warning, you will be justified in your actions by citing specific examples of when they’ve overstepped their bounds.

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