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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Like It Or Not, Your Google+ Page is About to Get Some Traffic

Whether you want to or not, it’s time to jump aboard the Google+ ship. As a marketing professional, it’s your job to not only perfect your own Google+ page, but also to warn your clients of these recent changes to ensure their continued success.

Finally integrating its purchase of Zagat, a replacement of Google Places called Google+ Local has combined the forces of Google Search and Google Maps, creating, as you can imagine, the Incredible Hulk of Google services.

The Basics
The essential function of Google+ Local is to provide recommendations and reviews of local businesses and restaurants. Whenever you search a business or restaurant, Google+ Local gives an overall ranking based on Zagat’s 30 point system (with 30 being the best) as well as individual scores based on decor, service, and cost.

Since this new software is linked with Google+, reviews and recommendations from anyone in your circles will show up front and center—giving you reviews from people you trust, rather than Joe Schmoes you’ve never met.

Why You Need to Know
Although this recent update to Google mainly affects eateries, the same 30 point ranking system will be used on any businesses searched using Google Maps, Google Search or Google+.

The ultimate goal of this update from Google+, from our perspective, is to encourage local businesses to enhance their current Google+ pages (or create them) and bring more usage and engagement to Google+.

So, like it or not, it’s time to get your Google+ page looking fine and fancy, as more and more Google traffic will now be directed to those pages.

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