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  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 21, 2012

How to Evolve as a Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.

How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?

The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.

Print, and Then Some
People respond immediately to printed marketing materials, and they tend to make a greater impression. And lately, people spend so much time online that printed items such as flyers and direct mail pieces command their attention.

Think of recipients’ receptivity to print as the Digital Overload Effect. Targeted leads tune out digital advertisements now because the web is flooded with them. So think twice before investing in pay-per-click and instead consider a campaign consumers can really get their hands on.

Socialize
Back when marketing was simple, reaching out to your customers was the only rule of the day. But with the advent of social media came a new necessity in marketing. Not only does your business need to reach out, you have to be interesting enough that customers want to respond to you.

Get customers to talk back on social media through LinkedIn, Facebook or blogging. If the content your business creates is compelling and relevant, customers and targeted leads will respond favorably to your bid for conversation. Before, marketers did all the talking. Now it’s a two-way conversation.

Mobility’s Might
Hands down, a solid website is crucial to your business’s adaptation to marketing and technology’s changes. And until very recently, that was enough. But nearly all of your leads have smartphones now. You know what that means. You need a mobile website.

You can take your mobile marketing strategy one step further to really get ahead of competitors. Accommodate and cater to consumers with mobile phones by printing QR codes on marketing materials. Your response rates will increase and prospects will be delighted to connect with a marketer who finally understands mobile’s prevalence in his or her life.

Focus on being flexible in your marketing strategy so that your business can quickly adopt these and other advanced marketing techniques. How have your business’s marketing tactics changed in the last few years?

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 21, 2012

How to Evolve as a Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.

How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?

The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.

Print, and Then Some
People respond immediately to printed marketing materials, and they tend to make a greater impression. And lately, people spend so much time online that printed items such as flyers and direct mail pieces command their attention.

Think of recipients’ receptivity to print as the Digital Overload Effect. Targeted leads tune out digital advertisements now because the web is flooded with them. So think twice before investing in pay-per-click and instead consider a campaign consumers can really get their hands on.

Socialize
Back when marketing was simple, reaching out to your customers was the only rule of the day. But with the advent of social media came a new necessity in marketing. Not only does your business need to reach out, you have to be interesting enough that customers want to respond to you.

Get customers to talk back on social media through LinkedIn, Facebook or blogging. If the content your business creates is compelling and relevant, customers and targeted leads will respond favorably to your bid for conversation. Before, marketers did all the talking. Now it’s a two-way conversation.

Mobility’s Might
Hands down, a solid website is crucial to your business’s adaptation to marketing and technology’s changes. And until very recently, that was enough. But nearly all of your leads have smartphones now. You know what that means. You need a mobile website.

You can take your mobile marketing strategy one step further to really get ahead of competitors. Accommodate and cater to consumers with mobile phones by printing QR codes on marketing materials. Your response rates will increase and prospects will be delighted to connect with a marketer who finally understands mobile’s prevalence in his or her life.

Focus on being flexible in your marketing strategy so that your business can quickly adopt these and other advanced marketing techniques. How have your business’s marketing tactics changed in the last few years?

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