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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Top 5 Ways to Show Customer Appreciation

At many local businesses, customer appreciation day inspires a platter of Oreos on the receptionist’s desk, coupled with a carafe of old, bad coffee. But that’s—uninspiring.

Don’t misunderstand us. Cookies and coffee are well and good. But it’s been done before. Your competitors have probably rolled out that trick. Set yourself apart with one of our ideas for showing customers how much you appreciate their business.

How Foodies Feel Appreciated
Before you complain that we just mocked businesses that serve cookies to customers they appreciate, let us explain. Food is still an excellent language for telling customers you love them. We just wish you’d serve them something unusual to make them feel special. Rent a cotton candy machine or dish up strawberry ice cream.

Grateful Greetings
Long term customers, especially ones with whom you’ve developed a rapport, will be touched by your thoughtfulness if you mark some significant milestone for their business. B2B companies can print cards commemorating the anniversary of their customer’s business. An unexpected thank-you card will delight individual patrons.

Just Because
Mail coupons to your customers for discounted services and thank them for the business. It’s a great way to boost sales for the month, and customers may end up spending more for your products or services with a discount. We believe that’s called a win-win.

Just Asking
Ask for their input to show customers that your business appreciates them and values their opinion. Question customers when they visit your store, or mail them a survey with a return stamp to boost response rates. If you think your call would be welcome, consider ringing them to ask about their experiences with your business. Soliciting feedback from clients is a low budget way to express customer appreciation.

Drawing Them In
After outgrowing high school sports, adults rarely get the chance to be on the winning team. Use that to your advantage by treating customers to a contest or giveaway. The game can be simple—like drawing business cards out of a punch bowl—or as complicated you like. The trick to generating interest in this expression of customer appreciation is rousing customers’ competitive spirits. As for the prize, offer something for free, or give them movie tickets.

You’re already ahead of the game when you’re willing to invest some of your company’s money or manpower in expressing customer appreciation. And the ROI on that investment is clear: happier, more loyal customers.

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