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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Using Webinars To Market a Product

When your company launches a new product, often the office is in abuzz with excitement. So as the marketing team, what’s your plan? You’ve deployed all of the traditional marketing methods to get the word out, but something new may just take your marketing endeavors to the next level. Why not host an educational webinar to entice customers?

Maybe you’re intimidated by technology or hosting a webinar sounds like a daunting task. But it’s fairly easy to get started. And don’t worry, you also don’t have to be a huge company to host a webinar. Once you have one under your belt, you’ll find that you can use webinars for a variety of reasons, like showcasing your employees who possess expertise on a subject or even training your employees. So get out there, and start creating with these helpful tips.

What’s Your Story?
First things first, determine the goal of your webinar. In the case of a new product offering, you probably want people to buy it. But you can take several approaches. Maybe you provide education around the pain you’re trying to solve and, at the end, viola, you have the solution. Or maybe you just want to cut to the chase and demo your new offering.

Get the Tools
Now it’s time to find a service to conduct your webinar through. There are a variety of online webinar providers that cater to nearly any budget, including free. You’ll want to select the service that offers the right features for the job. Do you need video capabilities? Do you want your prospects to ask questions? Will you have a proctor? How many do you plan to attend? These are just a few factors in deciding the tool that’s right for you.

Spread the Word
Now that you’ve selected a service, choose a date and do what marketers do best—get the word out. Post the event registration on your company’s website, use your social media channels and send out direct mail to notify the appropriate audiences of the event. If your webinar is educational in nature, you can ask to add your event to websites that promote events in the industries you serve. You can also try a referral offer to get that word of mouth marketing going.

Practice Makes Perfect
You’ve set everything up and promoted it, but now you’re left wondering how on earth to conduct a webinar. You know your goal, so outline your presentation to support it. Select the right presenter to convey excitement for your new product offering. And your PowerPoint slides have to be equally exciting—and more abundant than an in-person presentation. Most webinars have audio and slides only, so keep that in mind as you plan. Then, do a test run with your sales team and employees to ensure you’ve created an engaging webinar. Plus, you’ll be able to work out any potential technical issues before going in front of a live audience of potential customers.

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