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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

March 26, 2012

How to Create Direct Mail that Delights Prospects

Direct mail is an often under-appreciated form of advertising. Let’s face it, our first instinct is to quickly toss it away so we can get on with our day. But direct mail shouldn’t be so quickly discounted in a marketing strategy.

The possibility for direct mail with good response rates is promising, especially because it stands out as different from all the online advertising we now consume. But competition is still tough—in between the other coupons, bills and magazines, people don’t make much time for leisurely mail reading. Keep your message short and sweet to increase the chances of recipients reading your entire mail piece.

And what do recipients’ mail reading habits mean for you? It means you have a couple of seconds (maybe less) to get noticed. So do just that. Here are our favorite tips for creating delightful, must-read direct mail pieces.

A little humor goes a long way. Add some human spark to the voice of your direct mail. Dare to be funny. But don’t let your humor get in the way of the original purpose of your mailing.

Make your offer up front. Don’t make readers dig for the benefit you’re offering—put it up top and prominent. Oh, and make it something of value to your audience. Turn the focus away from your business and back to the prospect.

Direct mail is strongest when partnered up with another form of marketing. Whether that’s a QR code, landing page on your website, or even making a traditional follow-up phone call, don’t rely on a single direct mail piece to do the whole job.

What’s more important than what you’re saying is who you’re saying it to. Make sure you have a reliable list of recipients and that you’re sending to a segment of your audience that will be interested in your offer.

Personalization helps response rates. Consider employing variable text and images based on the information you have about your prospects. If you know their gender, for instance, you can select appropriate photos for either a man or woman.

Follow these tips and your direct mail will have a fighting chance. Channel your inner Godfather and “give them an offer they can’t refuse.” (Sorry, we had to.)

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

March 26, 2012

How to Create Direct Mail that Delights Prospects

Direct mail is an often under-appreciated form of advertising. Let’s face it, our first instinct is to quickly toss it away so we can get on with our day. But direct mail shouldn’t be so quickly discounted in a marketing strategy.

The possibility for direct mail with good response rates is promising, especially because it stands out as different from all the online advertising we now consume. But competition is still tough—in between the other coupons, bills and magazines, people don’t make much time for leisurely mail reading. Keep your message short and sweet to increase the chances of recipients reading your entire mail piece.

And what do recipients’ mail reading habits mean for you? It means you have a couple of seconds (maybe less) to get noticed. So do just that. Here are our favorite tips for creating delightful, must-read direct mail pieces.

A little humor goes a long way. Add some human spark to the voice of your direct mail. Dare to be funny. But don’t let your humor get in the way of the original purpose of your mailing.

Make your offer up front. Don’t make readers dig for the benefit you’re offering—put it up top and prominent. Oh, and make it something of value to your audience. Turn the focus away from your business and back to the prospect.

Direct mail is strongest when partnered up with another form of marketing. Whether that’s a QR code, landing page on your website, or even making a traditional follow-up phone call, don’t rely on a single direct mail piece to do the whole job.

What’s more important than what you’re saying is who you’re saying it to. Make sure you have a reliable list of recipients and that you’re sending to a segment of your audience that will be interested in your offer.

Personalization helps response rates. Consider employing variable text and images based on the information you have about your prospects. If you know their gender, for instance, you can select appropriate photos for either a man or woman.

Follow these tips and your direct mail will have a fighting chance. Channel your inner Godfather and “give them an offer they can’t refuse.” (Sorry, we had to.)

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