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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Tangible You Can Handle

It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has changed the way businesses market and advertise, studies have shown that consumers still crave the tangible items that you can provide for them. So go ahead and give your customers a message that they’ll hold on to, literally. Here are some reasons you shouldn’t forget about print marketing.

The Old Timer
There must be a reason that physical marketing pieces have worked for so long. As it turns out, there are internal reasons that we love tangible marketing materials, such as direct mail or newsletters. A recent study by Millward Brown (millwardbrown.com) showed that these physical materials use up emotional processing. And when it comes to memory and brand associations, more emotional processing is essential.

Physical marketing pieces also generate a great brain response connected to internal feelings. More activity occurs in the parts of your brain that generate vivid memories when you are presented with physical materials. That means your customers should connect on a greater level with your physical marketing tools and also remember your materials better than digital marketing.

Let’s Get Real
When you’re at home, you wouldn’t print out a document until you were finished preparing it. And then, when the information is printed on paper it suddenly becomes much more real. Just like this, a tangible item gives your customers a sense of reality that digital marketing can’t give them. Consumers can often skip over or quickly delete items that they are emailed or that pop up on the side of their computer screens. But when the item is placed in front of them, chances are they will take a closer look before deciding whether or not they want to hold on to the information. And if you have designed your materials creatively and effectively, it will be even more difficult for consumers to discard the information.

Time is Money
Companies that take the time to send tangible marketing pieces show consumers a level of caring that they might not get in the digital world. Isn’t it nice these days when you receive a hand written card in the mail, as opposed to an email? Knowing that somebody took the time to actually prepare something for you shows a much greater sense of intimacy than an email that you could have sent in a few seconds without hassle. If you took the time to send customers tangible marketing materials, they’ll know that you’re really there to help them with what they need. They’ll feel cared for and you’ll see that your extra time and money pays off in the long run.

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