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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

New Year, New Marketing Plan

Many employees come back from the holiday break with a renewed ambition to do their best. So take advantage of this opportunity to channel this energy into your marketing plan. After all, marketing your organization is everybody’s business.

Push the Envelope
You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time to question your company’s tactics. There’s one certainty: things change. And such is the case with marketing. There are a variety of new marketing mediums you can incorporate into your marketing strategies. Take a look at how your competitors are using new tools like social media, variable data printing and QR codes. Then determine how you may be able to use them to grow your business.

Figure Out What Works
It’s great to know what is working from the past year’s marketing plan. One of the easiest ways to do this is to simply ask how you’re doing. Seems simple, right? That’s because it is. You can conduct surveys online, make phone calls or even ask customers in-person.

Once you gain feedback from your customers, you have to actually listen. It can be difficult to hear that something you thought would be a promotional success didn’t work out as well as you had planned. But remember that it’s better to make a change to your marketing for the betterment of the company’s bottom line.

Be Positive
When considering a new marketing plan, it’s important to consider your Return on Investment (ROI). According to Web Pro News, it can be beneficial to look at each marketing activity individually and determine if you had a positive ROI rather than evaluating a comprehensive budget. If not, it’s time to implement a new strategy for the places that are lacking. Keep the positive ROI activities the same, or think of ways that you can improve them.

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