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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

October 31, 2011

Let’s Give ‘Em Something to Talk About

Are people talking about your business? Your brand needs to pique enough interest to stay top of mind. Although social media is an absolutely essential way to harness the power of customer conversation, most word of mouth still occurs offline. Here are four fresh offline ideas to create buzz around your business.

Embrace Your Errand-ness
If frequenting your business falls along the lines of “errands” for your customers, don’t fight the stigma. Use it to your advantage. Customers who’ve been running around all morning will appreciate a cup of hot cocoa at the dry cleaners, mostly because it’s unexpected. It’s homey. It’s service-oriented. It gets people talking.

Tell a Story
Humanize your staff by spotlighting one of them. Ask a staff member with an eye for photography to take portraits of everyone, and feature an employee in your office (or the window) every month.

Add an interesting fact to the display, and you may get tongues wagging. The tidbit doesn’t have to be overly personal, but interesting enough to spark conversation. Your IT guru’s new Labrador may not matter to many, but if your receptionist golfed at St. Andrews last summer, you’ve struck gold.

Sign Here
If you’re a walk-in business, get a guestbook. Having a guestbook is a great way to focus on customer experience and adds charm to your office or store. Train staff to invite customers to sign it before they leave. Encourage them to write their thoughts about your business. If you leave colored pencils out, you’ll be surprised by how many more people participate.

Celebrate Minor Holidays
Last week we celebrated national Clean Your Desktop Day. If there’s a holiday for creating new folders and deleting old downloads, there’s certainly one that pertains to your business. Find that holiday, and design a special promotion around it. Tailors can offer free repairs on national Count Your Buttons Day, and bookstores can host a BOGO sale on Reading is Fun Day. The more obscure, the better.

The trick to making this idea work for you is advertising your special well in advance. Use word of mouth marketing to scare up some interest—because if they’re not talking about you, they’re not buying from you, either.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

October 31, 2011

Let’s Give ‘Em Something to Talk About

Are people talking about your business? Your brand needs to pique enough interest to stay top of mind. Although social media is an absolutely essential way to harness the power of customer conversation, most word of mouth still occurs offline. Here are four fresh offline ideas to create buzz around your business.

Embrace Your Errand-ness
If frequenting your business falls along the lines of “errands” for your customers, don’t fight the stigma. Use it to your advantage. Customers who’ve been running around all morning will appreciate a cup of hot cocoa at the dry cleaners, mostly because it’s unexpected. It’s homey. It’s service-oriented. It gets people talking.

Tell a Story
Humanize your staff by spotlighting one of them. Ask a staff member with an eye for photography to take portraits of everyone, and feature an employee in your office (or the window) every month.

Add an interesting fact to the display, and you may get tongues wagging. The tidbit doesn’t have to be overly personal, but interesting enough to spark conversation. Your IT guru’s new Labrador may not matter to many, but if your receptionist golfed at St. Andrews last summer, you’ve struck gold.

Sign Here
If you’re a walk-in business, get a guestbook. Having a guestbook is a great way to focus on customer experience and adds charm to your office or store. Train staff to invite customers to sign it before they leave. Encourage them to write their thoughts about your business. If you leave colored pencils out, you’ll be surprised by how many more people participate.

Celebrate Minor Holidays
Last week we celebrated national Clean Your Desktop Day. If there’s a holiday for creating new folders and deleting old downloads, there’s certainly one that pertains to your business. Find that holiday, and design a special promotion around it. Tailors can offer free repairs on national Count Your Buttons Day, and bookstores can host a BOGO sale on Reading is Fun Day. The more obscure, the better.

The trick to making this idea work for you is advertising your special well in advance. Use word of mouth marketing to scare up some interest—because if they’re not talking about you, they’re not buying from you, either.

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