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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Securing New Business that Lasts

With the recession came the onslaught of a trend that’s surely affecting your business: frugality is hip, and it isn’t going anywhere. But there’s no need to fear the influence of the frugal on your numbers. Instead, work with them. Targeting this growing customer base is likely to boost sales because money’s still tight for a lot in this turbulent economy. Check out our ideas for attracting the thrifty with your marketing strategy.

Get the Word Out with a Daily Deal
Looking to beef up your list of regulars? Know this: the push to ‘Buy Local’ doesn’t just apply to apples and eggs. Thanks to the booming success of companies like Groupon, LivingSocial and aggregator Yipit, money-conscious consumers are saving big on local products and services. And of course, customer savings add up to businesses’ earnings. But before you can cash in on the flash deals frenzy, a word of caution.

Your number of reviews is sure to go up post-deal, but they’re more likely to be negative if your store is crushed by the weight of a customer surge. To avoid a rash of bad marks, make sure your business is prepared to handle a deluge of visitors. Your staff won’t know busy until your daily deal hits. Despite the risk of being overwhelmed by business—there are worse problems, right?—daily deals effectively attract new customers, particularly the penny-wise.

Build a Rewards Program
While flash deal sites help you attract new customers, creating a membership or rewards program entices them to keep coming back by fostering a positive relationship between you. Bargain hunters are attracted to rewards programs that emphasize free gifts, upgrades and discounts because they want to get more for their money.

Keep in mind that loyalty programs with surprise rewards are like grab bags—no one wants them because we assume we’re in for a disappointment. The most successful membership programs have clear-cut rewards customers can anticipate, because that’s half the fun. According to many bargain shoppers, working toward some known reward is a goal worth investing in.

I Have a Coupon for that!
Bargain hunters are coupon cutters and discount code savers. Appeal to their desire for a bargain by convincing them that they’re getting a deal. Print 20% off coupons on the back of their receipts and your business cards, and include a discount code in your emails. When a bargain hunter needs your product and has the choice between your business and your competitor’s, you can bet they’ll choose yours if they have a coupon.

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