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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Thoughts on Thoughtfulness: Marketing with Holiday Gifts

Trust us, it only feels too early to think about year-end gifts for your customer because the task can be a little tedious. But don’t kid yourself. The gifts themselves get a little tedious for your customer, too. Check out our ideas for mixing up this tried-and-true marketing strategy.

Beat ‘Em to the Punch
Approach holiday gift giving with a goal to standout. Focus on distinguishing yourself because every business with room in the budget uses holiday gifts to market their organization. If your Edible Arrangement arrives the same week as another’s fruit basket, your thoughtfulness makes less of an impact –even with daisy-shaped pineapple.

With a little hustle, your holiday marketing campaign will be working its magic before Saint Nick’s Day. Show your clients how thankful you are for them by sending a gift in time for Thanksgiving. This way, they’ll remember your thoughtfulness before their pile accumulates.

Mo’ Money, Mo’ Problems
Don’t fret if you’re short on cash—it doesn’t mean you have to scratch customer gifts this year. As in personal gift giving, effort counts as much as thoughtfulness. That’s why a minimal budget is no excuse to put all of your customers on the naughty list this year.

Instead of investing in large presents for your biggest clients, ask your printing company to create a custom greeting card for you. Include a handwritten note addressing an individual if possible. You’ll save time if you divvy up your list of customers among your colleagues. Depending on the size of your business, if each of you writes a gracious message on a few cards, the task will be off your to-do list in no time.

Don’t Be Clark Griswold. Be You.
Every Christmas, we cringe when we watch Clark Griswold’s boss tell him to put his present “with all the others.” Gifting nontraditional swag is another way to set your company apart. If you’ve got regional customers, do a little research on local haunts and send them a gift certificate. As long as it’s not to a run-of-the-mill restaurant, they’ll be impressed. Or, give the best gift of all. Show your company’s goodwill by contributing to a nonprofit on your customers’ behalf.

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