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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 11, 2011

Tradeshow Marketing Trends to Get More Leads

For many companies, the jury is out on whether attending a tradeshow will have a positive return on a usually substantial investment. It’s because companies struggle with how to maximize the investment. Here are a few ways to ensure your next tradeshow is a success.

The show starts now.
You’ve decided to go to the show, so get started now by letting people know you’re going to be there. You have three seconds to get people’s attention at a tradeshow, so you’ll need to give them a reason to stop. Oftentimes shows will give you a list of planned attendees. Use this list to send a direct mail piece that entices prospects to stop by. There’s also a trend to utilize social media to create buzz around your booth.

While you’re making connections, don’t forget to let current customers know you’ll be there. It’s great customer service to have them see you in person if they normally work with you over the phone.

People see with their hands.
You can stand there and talk about how great your product is, or you can let prospects see for themselves why your product is awesome. That’s the biggest advantage of attending a tradeshow. Remember that nearly everyone is caring an iPad or smartphone, so you may want to incorporate that technology into your tradeshow plan. QR codes are a great way for your prospects to interact with you after they’ve left the booth.

Send your best to the bigs.
Baseball players have spring training to prepare for their season and you should do the same for your tradeshow. People don’t do business with companies they do business with people. Your personnel at the show are the face of your company. Those that you send better know your company, products and the goals you have for the tradeshow.

Give it away.
At tradeshows, it’s still all about the giveaway. Recent trends recommend that you consider a promotional item indicative of the region where the show is held for greater impact. Regardless of what you decide, make sure that your giveaway is something people will want to use so your brand stays with them for as long as possible. Also, consider an item that reflects the personality of your company.

The show’s over. Go home—and follow up.
Most companies exhale a sigh of relief after the show and go home to business as usual. That’s the biggest mistake you can make. Before you go to the show, make a follow up plan to contact all of the hot leads you will meet. This will give you the greatest advantage over 80% of the other exhibitors.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 11, 2011

Tradeshow Marketing Trends to Get More Leads

For many companies, the jury is out on whether attending a tradeshow will have a positive return on a usually substantial investment. It’s because companies struggle with how to maximize the investment. Here are a few ways to ensure your next tradeshow is a success.

The show starts now.
You’ve decided to go to the show, so get started now by letting people know you’re going to be there. You have three seconds to get people’s attention at a tradeshow, so you’ll need to give them a reason to stop. Oftentimes shows will give you a list of planned attendees. Use this list to send a direct mail piece that entices prospects to stop by. There’s also a trend to utilize social media to create buzz around your booth.

While you’re making connections, don’t forget to let current customers know you’ll be there. It’s great customer service to have them see you in person if they normally work with you over the phone.

People see with their hands.
You can stand there and talk about how great your product is, or you can let prospects see for themselves why your product is awesome. That’s the biggest advantage of attending a tradeshow. Remember that nearly everyone is caring an iPad or smartphone, so you may want to incorporate that technology into your tradeshow plan. QR codes are a great way for your prospects to interact with you after they’ve left the booth.

Send your best to the bigs.
Baseball players have spring training to prepare for their season and you should do the same for your tradeshow. People don’t do business with companies they do business with people. Your personnel at the show are the face of your company. Those that you send better know your company, products and the goals you have for the tradeshow.

Give it away.
At tradeshows, it’s still all about the giveaway. Recent trends recommend that you consider a promotional item indicative of the region where the show is held for greater impact. Regardless of what you decide, make sure that your giveaway is something people will want to use so your brand stays with them for as long as possible. Also, consider an item that reflects the personality of your company.

The show’s over. Go home—and follow up.
Most companies exhale a sigh of relief after the show and go home to business as usual. That’s the biggest mistake you can make. Before you go to the show, make a follow up plan to contact all of the hot leads you will meet. This will give you the greatest advantage over 80% of the other exhibitors.

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