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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 16, 2011

Take Care of the Employees that Take Care of Your Brand

When starting a company, many small business owners expend much energy to come up with the right name and logo. But to have an effective brand, you have to get the entire staff to make that logo mean something. Building a brand takes good, committed employees that are living what your marketing promises. In order to hire and retain employees that you want representing your brand, it takes a good corporate culture. Here are some ideas for creating a good work environment.

Get Flexible
The society of yesterday created the social norm that you must clock-in at 8 and stay until 5. In today’s world of connectivity, we can work virtually anytime from anywhere. If your business model can support flexible hours, that can be attractive to many employees. For instance, parents may have to bus children based on their schedule of activities. Or if you have creative people working for you, their creative ideas may spark in the evening. The point is to focus on the quality of work employees produce rather than when it’s produced.

Hang Out
Employees that work with people they enjoy can make employees more accountable because they don’t want to let down a friend. Create an environment conducive to a little fun outside the work day. Plan a company bowling tournament, go to a baseball game or grab some appetizers on the way home. Even a quick outing in the middle of the day is a welcome retreat. Take your team out to grab a cookie, a cup of coffee or walk around the block.

Perk Up
Sometimes it’s the little things that count. Think about a budget for some amenities in the office. Have gourmet coffee, sodas or even fresh fruit around for the employees to enjoy. Bring in lunch on occasion or have a potluck for employees to share their favorite recipes.

Dress Up
Some companies require a specific dress code because customers expect a certain look. A banker is going to wear a suit and tie to be taken seriously. But if you have employees that don’t have a lot of face time with customers, consider a more relaxed dress code. This gives employees a chance to show their personality through their wardrobe. Maybe one of these hot, summer days you can spring a surprise shorts day on your employees.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 16, 2011

Take Care of the Employees that Take Care of Your Brand

When starting a company, many small business owners expend much energy to come up with the right name and logo. But to have an effective brand, you have to get the entire staff to make that logo mean something. Building a brand takes good, committed employees that are living what your marketing promises. In order to hire and retain employees that you want representing your brand, it takes a good corporate culture. Here are some ideas for creating a good work environment.

Get Flexible
The society of yesterday created the social norm that you must clock-in at 8 and stay until 5. In today’s world of connectivity, we can work virtually anytime from anywhere. If your business model can support flexible hours, that can be attractive to many employees. For instance, parents may have to bus children based on their schedule of activities. Or if you have creative people working for you, their creative ideas may spark in the evening. The point is to focus on the quality of work employees produce rather than when it’s produced.

Hang Out
Employees that work with people they enjoy can make employees more accountable because they don’t want to let down a friend. Create an environment conducive to a little fun outside the work day. Plan a company bowling tournament, go to a baseball game or grab some appetizers on the way home. Even a quick outing in the middle of the day is a welcome retreat. Take your team out to grab a cookie, a cup of coffee or walk around the block.

Perk Up
Sometimes it’s the little things that count. Think about a budget for some amenities in the office. Have gourmet coffee, sodas or even fresh fruit around for the employees to enjoy. Bring in lunch on occasion or have a potluck for employees to share their favorite recipes.

Dress Up
Some companies require a specific dress code because customers expect a certain look. A banker is going to wear a suit and tie to be taken seriously. But if you have employees that don’t have a lot of face time with customers, consider a more relaxed dress code. This gives employees a chance to show their personality through their wardrobe. Maybe one of these hot, summer days you can spring a surprise shorts day on your employees.

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