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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

March 28, 2011

One Day Without Shoes: How Your Business Can Capitalize on Cause Marketing

Forty percent of the world walks the Earth shoeless. TOMS Shoes is working to change that one pair of shoes at a time. You probably know that if you purchase a pair of TOMS Shoes, the company gives a pair to a child in need. They call it the One for One Movement.

For the fourth year, TOMS will host One Day Without Shoes on April 5. This event encourages people to go a day without shoes to raise awareness for the millions of children that go without shoes every day.

TOMS Shoes is a social entrepreneurship business and a notorious example of cause marketing. While you can certainly make a difference through their cause by participating on April 5, you can also learn something about how your business can get involved in cause marketing.

Discover your passion
TOMS Shoes found success because founder Blake Mysockie discovered, after a trip to Argentina, a desire to put a shoe on every child’s foot. The most successful cause marketing campaigns work because the company truly believes in the mission of the organization they are supporting. Meet with your staff and discuss different organizations you wish to support. Then brainstorm ways you can translate your passion into giving. Develop a program that resonates with your potential customers.

Integrate your cause into your marketing
Now that you have your program it’s time to raise awareness of your campaign through marketing efforts. The more creative the marketing campaign, the more people will take notice. Imagine thousands without shoes on April 5. Use all traditional marketing channels like you direct mail and newsletter; and don’t forget to utilize your website, Facebook and Twitter to spread the word.

Other ways to give
Maybe a major campaign like One Day Without Shoes is too involved for your business. There are easier ways your business can align with a nonprofit organization and garner respect from your customers and community. It can be as simple as participating in an already established activity such as One Day Without Shoes. Just make sure you capitalize on your generosity by letting your community know. If shoes are not your passion, then work with a local organization and find ways you can make a difference while impacting your marketing efforts.

Of course, sometimes it just feels good to give regardless of business motives.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

March 28, 2011

One Day Without Shoes: How Your Business Can Capitalize on Cause Marketing

Forty percent of the world walks the Earth shoeless. TOMS Shoes is working to change that one pair of shoes at a time. You probably know that if you purchase a pair of TOMS Shoes, the company gives a pair to a child in need. They call it the One for One Movement.

For the fourth year, TOMS will host One Day Without Shoes on April 5. This event encourages people to go a day without shoes to raise awareness for the millions of children that go without shoes every day.

TOMS Shoes is a social entrepreneurship business and a notorious example of cause marketing. While you can certainly make a difference through their cause by participating on April 5, you can also learn something about how your business can get involved in cause marketing.

Discover your passion
TOMS Shoes found success because founder Blake Mysockie discovered, after a trip to Argentina, a desire to put a shoe on every child’s foot. The most successful cause marketing campaigns work because the company truly believes in the mission of the organization they are supporting. Meet with your staff and discuss different organizations you wish to support. Then brainstorm ways you can translate your passion into giving. Develop a program that resonates with your potential customers.

Integrate your cause into your marketing
Now that you have your program it’s time to raise awareness of your campaign through marketing efforts. The more creative the marketing campaign, the more people will take notice. Imagine thousands without shoes on April 5. Use all traditional marketing channels like you direct mail and newsletter; and don’t forget to utilize your website, Facebook and Twitter to spread the word.

Other ways to give
Maybe a major campaign like One Day Without Shoes is too involved for your business. There are easier ways your business can align with a nonprofit organization and garner respect from your customers and community. It can be as simple as participating in an already established activity such as One Day Without Shoes. Just make sure you capitalize on your generosity by letting your community know. If shoes are not your passion, then work with a local organization and find ways you can make a difference while impacting your marketing efforts.

Of course, sometimes it just feels good to give regardless of business motives.

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