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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

February 28, 2011

First Comes Love, Then Comes Marriage, Along Comes a Lifestyle Brand

Your relationship with a company’s brand is like dating. You may try out a few different brand names at first, then over time you become more loyal. Eventually you find out that you become hitched to a particular brand. In essence, you’ve fallen in love. A lifestyle brand becomes a part of you.

When you see a swoosh you instantly know it’s Nike. But lifestyle brands are beyond mere brand recognition. Lifestyle brands, like Nike, have a way of connecting to a person and making the brand a part of a person’s life. Achieving lifestyle brand status requires time, but the effort can pay off in a big way. Through the following examples, you too can become a lifestyle brand that will make your company something to love.

Polo Ralph Lauren Corp.
A lifestyle brand gives people a chance to be who they want to be. The Ralph Lauren brand allows people to associate themselves with a higher class. When you walk into a Ralph Lauren retail store, you walk into the lifestyle of Ralph Lauren himself. That’s something very few can relate to, but many aspire to be. Take a look at your brand and see what can make people aspire to be more.

Apple
A lifestyle brand becomes ubiquitous in a person’s life. Apple has some of the most loyal customers. A customer starts with the iPod or the iPhone and suddenly they need the iPad and a MacBook. Soon they’re searching Google for someone to leak the next big release from Apple. They tend to seek out others using Apple’s devices just to talk about Apple. This type of loyalty creates early adopter mentality and typically higher financial returns because they’re willing to pay a premium. Take a look at your products and services and think about ways to make them irresistible.

Looking to these enormous lifestyle brands may have you thinking that there’s no way to achieve that status. Remember these brands started small. Nike sold shoes from a trunk of a car. Apple sold computers from a garage. If your goal is to remain local, take a look around your community. There are local lifestyle brands around you. All you have to do is have a vision, share it with your employees and share with the community through advertising. Deliver on the promise of your vision and soon you’ll have suitors lined up at your door.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

February 28, 2011

First Comes Love, Then Comes Marriage, Along Comes a Lifestyle Brand

Your relationship with a company’s brand is like dating. You may try out a few different brand names at first, then over time you become more loyal. Eventually you find out that you become hitched to a particular brand. In essence, you’ve fallen in love. A lifestyle brand becomes a part of you.

When you see a swoosh you instantly know it’s Nike. But lifestyle brands are beyond mere brand recognition. Lifestyle brands, like Nike, have a way of connecting to a person and making the brand a part of a person’s life. Achieving lifestyle brand status requires time, but the effort can pay off in a big way. Through the following examples, you too can become a lifestyle brand that will make your company something to love.

Polo Ralph Lauren Corp.
A lifestyle brand gives people a chance to be who they want to be. The Ralph Lauren brand allows people to associate themselves with a higher class. When you walk into a Ralph Lauren retail store, you walk into the lifestyle of Ralph Lauren himself. That’s something very few can relate to, but many aspire to be. Take a look at your brand and see what can make people aspire to be more.

Apple
A lifestyle brand becomes ubiquitous in a person’s life. Apple has some of the most loyal customers. A customer starts with the iPod or the iPhone and suddenly they need the iPad and a MacBook. Soon they’re searching Google for someone to leak the next big release from Apple. They tend to seek out others using Apple’s devices just to talk about Apple. This type of loyalty creates early adopter mentality and typically higher financial returns because they’re willing to pay a premium. Take a look at your products and services and think about ways to make them irresistible.

Looking to these enormous lifestyle brands may have you thinking that there’s no way to achieve that status. Remember these brands started small. Nike sold shoes from a trunk of a car. Apple sold computers from a garage. If your goal is to remain local, take a look around your community. There are local lifestyle brands around you. All you have to do is have a vision, share it with your employees and share with the community through advertising. Deliver on the promise of your vision and soon you’ll have suitors lined up at your door.

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