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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Do Your Customers Love You? Let Them Count the Ways.

They love you, they love you not. It’s Valentine’s Day and last week we demonstrated how you can show your customers some love. Now you should explore ways to gauge customer satisfaction and determine if the work you’re putting into the relationship is yielding results. Here are some ways to get inside your customers’ heads.

Where’s this relationship going?
If you want to know how the relationship is going, just ask. Gauging customer satisfaction is as easy as sending out a survey. Your customer satisfaction survey can ask a range of questions from what your customers think of your customer service, a new product or what additional products or services they’d like to see. Make sure you have an objective of what results you want to collect. You don’t want to make it too long, as your customers are busy.

Once you’ve determined what you’re going to ask, you need to plan a distribution method. You could provide a survey with every transaction, mail a postcard or conduct an online survey. Whatever you do, make sure you’re actually using the results to improve your customer service.

Make your relationship public.
It’s a good chance a majority of your customers are on Facebook or other social media sites. If they are, you should be right there with them. Listening is the foundation to a solid relationship. Set up social media listening tools like Hootsuite to see what people are saying about your company. Don’t be afraid to engage in the conversation and correct any issues publicly to show that you care about your customers. The key is to be transparent and authentic. If you have time, you should listen to what people are saying about your competitors.

Share the love.
If your customers sing praises about your company, share it on your website. If you’ve made a customer happy, they’ll have no problem putting their name online for you. Customer testimonials are a great way to attract new customers. Determine how you will collect your testimonials. Maybe there’s an open-ended question on your survey or you can have an online form. Don’t be afraid to ask, but always make sure you do. Testimonials are a true testament of your love.

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