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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Look out Groupon! Everybody wants to be LivingSocial

Social media websites keep popping up like wild flowers. Groupon emerged in recent years as a unique kind of social media concept. You get incentives to get your friends to set up accounts at Groupon.com. Each morning you receive an e-mail deal from Groupon, typically half off a product or service, based on your geographic location. Here’s the catch—in order for you to get the deal, enough people have to buy in so everyone can get it. So essentially Groupon gets friends talking on other social media sites, like Facebook, about products and services in their community.

LivingSocial is now on the scene utilizing a similar model. They’ve recently made a name for themselves partnering with Amazon. Here’s their story and what you, as a small business owner, can take from their recent success.

Partnering with popularity.
LivingSocial went to Amazon, part owner of LivingSocial, to make a daily deal for all markets—one day, $20 gift cards for $10, over 1.3 million sold. When you’re trying to make a name for yourself, it can be beneficial to partner with a more known and respected brand. What brands in your local market can you partner with to mutually boost your businesses?

Spending money to make money.
It is reported that LivingSocial purchased the Amazon gift cards at full price to make this deal. But now the company has 1.3 million people attached to the LivingSocial brand. Of course the gift card investment cost them, but now they’re banking on repeat customers to get a return on the marketing investment. As a small business owner, you have to think about the objectives of your marketing efforts and ensure that you can realize measurable results.

What works for your competitors…
Late last year, Groupon took in more than $11 million on a similar Gap campaign. LivingSocial decided to work with a bigger brand to get more customers. So, as a business owner, you need to keep an eye on your competitors. How are they marketing their business? How can you do it better?

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