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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 3, 2011

Trade Shows Make a Comeback in 2011

In the last two years, trade shows took a hit. But 2011 looks promising as many companies pull themselves out of the recession. If you’re one of those companies that intend to spend some of your marketing budget on displaying at trade shows this year, look for these trends to help you attract more customers to your booth.

Technology is king.
These days, technology rules and tradeshow displays are no exception. Incorporate technology into your booth to attract attention. The good news is that technology is more durable than the plasma screens of yore. Touchscreens are one of the hottest trends and they give your visitors an interactive experience.

LED screens can also garner attention. At the Expo 2010 show in China, the State Grid Pavilion hosted a 49 x 46 foot LED display theatre named the “Magic Box.” Once people gathered in the box, the 112 LED panels morphed into one giant screen and attendees appeared to speed across the desert and leap onto Mount Everest. While the “Magic Box” is beyond budget for most, we can learn that creatively integrating technology could make your trade show booth the one everyone needs to see.

Green is here to stay.
For anyone who thought that going green was a fleeting fad, it’s still a trend in tradeshow displays. While having plants in your booth is a nice touch, people are expecting more from their companies. Visitors who are concerned for their carbon footprint will be looking for companies that share the same interest. Consider building an entire exhibit out of recycled materials or become a carbon-neutral company and promote your concern for the environment.

Pictures are stronger than words.
You have precious few seconds to capture the attention of a tradeshow attendee. Rather than litter your exhibit with all the words from your brochures, just show them through interesting displays. An exhibit designed by Triad Berlin Projektgesellschaft mbH, featured a ceiling-high cylinder swirling with water. On the cylinder were 40 faucets ranging in size to represent how much water a country such as China or America uses. Again, you may not be able to go to those lengths, but you can use interesting imaging to attract attention.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 3, 2011

Trade Shows Make a Comeback in 2011

In the last two years, trade shows took a hit. But 2011 looks promising as many companies pull themselves out of the recession. If you’re one of those companies that intend to spend some of your marketing budget on displaying at trade shows this year, look for these trends to help you attract more customers to your booth.

Technology is king.
These days, technology rules and tradeshow displays are no exception. Incorporate technology into your booth to attract attention. The good news is that technology is more durable than the plasma screens of yore. Touchscreens are one of the hottest trends and they give your visitors an interactive experience.

LED screens can also garner attention. At the Expo 2010 show in China, the State Grid Pavilion hosted a 49 x 46 foot LED display theatre named the “Magic Box.” Once people gathered in the box, the 112 LED panels morphed into one giant screen and attendees appeared to speed across the desert and leap onto Mount Everest. While the “Magic Box” is beyond budget for most, we can learn that creatively integrating technology could make your trade show booth the one everyone needs to see.

Green is here to stay.
For anyone who thought that going green was a fleeting fad, it’s still a trend in tradeshow displays. While having plants in your booth is a nice touch, people are expecting more from their companies. Visitors who are concerned for their carbon footprint will be looking for companies that share the same interest. Consider building an entire exhibit out of recycled materials or become a carbon-neutral company and promote your concern for the environment.

Pictures are stronger than words.
You have precious few seconds to capture the attention of a tradeshow attendee. Rather than litter your exhibit with all the words from your brochures, just show them through interesting displays. An exhibit designed by Triad Berlin Projektgesellschaft mbH, featured a ceiling-high cylinder swirling with water. On the cylinder were 40 faucets ranging in size to represent how much water a country such as China or America uses. Again, you may not be able to go to those lengths, but you can use interesting imaging to attract attention.

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