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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Google Zeitgeist: Spirit of the Times

Michael Jackson has been dethroned by Justin Bieber—at least on Google where more people searched Bieber’s name than any other celebrity in 2010. Last year Jackson topped the list. Each year Google releases Zeitgeist, which literally translated means spirit of the times. It reveals what people searched for across the globe. If you’re into trends, you probably already know the list and probably contributed to the statistics. But for others, here’s what people searched on Google in 2010.

Global events of 2010 topping Google’s list were the World Cup of soccer, the Winter Olympics, the Haiti earthquake, the oil spill in the Gulf of Mexico and the ash cloud of Iceland. Google Zeitgeist let’s you see a month-by-month, country-by-country comparison of those searches. In all, Google Zeitgeist provides analysis of 55 countries.

In America, iPad topped the list overall while the oil spill was the top news search. Americans searched images for Jersey Shore, Kesha and Justin Bieber. They looked at maps for the World Cup, Eiffel Tower and Hearst Castle—Einstein Bros. Bagels came in fourth. Apparently, people needed air this year as the top product searches after the iPad were for air compressors and air conditioners. Canadians searched for iPad, World Cup and Vancouver 2010. Nicki Minaj topped the list for entertainers. Justin Bieber came in third after Glee.

What can small business owners take from Zeitgeist? Probably not as much as using the Google Adwords Tool (Google it) where you can enter keywords that you think pertains to your business and analyze how many users are searching those words. But Google Zeitgeist is certainly a spirit of our times. View the Google Zeitgeist video at http://www.google.com/intl/en/press/zeitgeist2010/#review and have a Happy New Year.

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