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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 20, 2010

More Social Media Trends

Incorporating Facebook and Twitter into your small business marketing plan has become nearly a necessity in the past year. While some are still trying to figure out a successful approach to Facebook and Twitter use, entrepreneurs continue to add more online marketing tools to the mix. Here are a few more that you can check out and see if these sites can help your business in 2011.

Foursquare
Since launching at South by Southwest Interactive in March 2009, Foursquare reached over 4 million users by October 2010. Foursquare is a location-based, social network to make it easier to explore cities and find friends. Using the ever-ubiquitous smartphone, users check-in to a place when they’re there and alert friends through the Foursquare mobile application. If a user checks in to a location frequently they can become the coveted mayor of that location.

At a minimum, small business owners should claim their business. If you wish, you can provide special offers. In a way, it becomes a low-cost customer loyalty program that’s easy to administrate. Say you own a coffee shop. You can give the mayor their first drink free or give a free drink to customers for every five check-ins. Restaurants could offer a desert special. Retailers can place discounts on items they want to move off the shelves that day. These special offers can be changed instantly, so if you’re having a slow day, try to push some activity through Foursquare special offers. And don’t forget to promote on your Facebook and Twitter pages.

Groupon
Groupon—and other sites like it—have been spreading across the country this past year. Group buying sites typically promote a deal of the day from a local business. Discounts range from typically 50 to 90 percent off, but only if a number of customers set by the business opts into the deal. If there are enough customers, Groupon alerts them and the customers will print out a Groupon to take into the business or go to their online store to redeem.

Some businesses are using this tool to generate new customers. Your loyal customers will alert their friends through Facebook and Twitter because they want the discount and won’t get the deal unless enough customers sign up. Over 20 million Groupons have been purchased as of December 2010 and the site claims that 97 percent of businesses want to be featured again.

Goo.gl
In a world of 140 characters and more and more people adopt smartphones, it’s crucial to find ways to reach them. Google has entered the URL shortener market but have added an unique feature. Google Shortener not only gives you a short URL to place on Twitter, it also generates a QR code. Smartphone users know that when they see a QR, they’re just a scan away from more information about the services you’re advertising.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 20, 2010

More Social Media Trends

Incorporating Facebook and Twitter into your small business marketing plan has become nearly a necessity in the past year. While some are still trying to figure out a successful approach to Facebook and Twitter use, entrepreneurs continue to add more online marketing tools to the mix. Here are a few more that you can check out and see if these sites can help your business in 2011.

Foursquare
Since launching at South by Southwest Interactive in March 2009, Foursquare reached over 4 million users by October 2010. Foursquare is a location-based, social network to make it easier to explore cities and find friends. Using the ever-ubiquitous smartphone, users check-in to a place when they’re there and alert friends through the Foursquare mobile application. If a user checks in to a location frequently they can become the coveted mayor of that location.

At a minimum, small business owners should claim their business. If you wish, you can provide special offers. In a way, it becomes a low-cost customer loyalty program that’s easy to administrate. Say you own a coffee shop. You can give the mayor their first drink free or give a free drink to customers for every five check-ins. Restaurants could offer a desert special. Retailers can place discounts on items they want to move off the shelves that day. These special offers can be changed instantly, so if you’re having a slow day, try to push some activity through Foursquare special offers. And don’t forget to promote on your Facebook and Twitter pages.

Groupon
Groupon—and other sites like it—have been spreading across the country this past year. Group buying sites typically promote a deal of the day from a local business. Discounts range from typically 50 to 90 percent off, but only if a number of customers set by the business opts into the deal. If there are enough customers, Groupon alerts them and the customers will print out a Groupon to take into the business or go to their online store to redeem.

Some businesses are using this tool to generate new customers. Your loyal customers will alert their friends through Facebook and Twitter because they want the discount and won’t get the deal unless enough customers sign up. Over 20 million Groupons have been purchased as of December 2010 and the site claims that 97 percent of businesses want to be featured again.

Goo.gl
In a world of 140 characters and more and more people adopt smartphones, it’s crucial to find ways to reach them. Google has entered the URL shortener market but have added an unique feature. Google Shortener not only gives you a short URL to place on Twitter, it also generates a QR code. Smartphone users know that when they see a QR, they’re just a scan away from more information about the services you’re advertising.

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