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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 6, 2010

Become an Industry Expert in Three Easy Steps

So you want to be revered by your colleagues as an industry expert? With a little effort you can become a stand-out. Even if you’re not looking to hit the speakers’ circuit, it’s good to know what’s going on in your industry. You’ll gain knowledge and the latest trends to increase efficiency, keep an eye on the competition, brush up on sales techniques and ultimately improve your bottom line. Here are three steps to get the scoop on your competition and become an industry expert.

Read up.
No matter your industry, there is at least one trade publication out there that caters to what you need to know. These magazines focus on the latest trends, best practices, success stories, vendors and upcoming events—all things critical to the success of your business. Expert Step: The editorial staff is often looking for content. Get to know them and ask if you can make contributions in your area of expertise. At the least, all companies have a success story or a best practice to share.

Surf’s up.
Do some online searches to see what online communities have formed in your industry. LinkedIn groups are a great place to start. Check out competitors’ websites, search for industry blogs and oftentimes the trade publications have additional online resources to help you out. Expert Step: Contribute to LinkedIn groups and comment on blog posts. If you’re not finding a LinkedIn group in your area of interest, start one of your own. You may even get a few additional customers.

Get out.
Nearly every industry has a local group that meets regularly to network and learn. For instance, marketers should join the American Marketing Association. Many of these groups bring in national experts to speak about the latest trends and share best practices. Trade shows are another place to find out what’s going on in your industry. Expert Step: Ask to speak to these local groups and many of the trade shows look for speakers to add the value of an educational component—a great way to become an industry leader.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 6, 2010

Become an Industry Expert in Three Easy Steps

So you want to be revered by your colleagues as an industry expert? With a little effort you can become a stand-out. Even if you’re not looking to hit the speakers’ circuit, it’s good to know what’s going on in your industry. You’ll gain knowledge and the latest trends to increase efficiency, keep an eye on the competition, brush up on sales techniques and ultimately improve your bottom line. Here are three steps to get the scoop on your competition and become an industry expert.

Read up.
No matter your industry, there is at least one trade publication out there that caters to what you need to know. These magazines focus on the latest trends, best practices, success stories, vendors and upcoming events—all things critical to the success of your business. Expert Step: The editorial staff is often looking for content. Get to know them and ask if you can make contributions in your area of expertise. At the least, all companies have a success story or a best practice to share.

Surf’s up.
Do some online searches to see what online communities have formed in your industry. LinkedIn groups are a great place to start. Check out competitors’ websites, search for industry blogs and oftentimes the trade publications have additional online resources to help you out. Expert Step: Contribute to LinkedIn groups and comment on blog posts. If you’re not finding a LinkedIn group in your area of interest, start one of your own. You may even get a few additional customers.

Get out.
Nearly every industry has a local group that meets regularly to network and learn. For instance, marketers should join the American Marketing Association. Many of these groups bring in national experts to speak about the latest trends and share best practices. Trade shows are another place to find out what’s going on in your industry. Expert Step: Ask to speak to these local groups and many of the trade shows look for speakers to add the value of an educational component—a great way to become an industry leader.

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