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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

You Know It’s Time for a Rebrand When...

Your customers don’t recognize who you are anymore.

Pull out your business card right now. Compare that to the last direct mail piece you sent. Now take a look at your signage. Are they all sending a consistent message? Would your customers understand what your company does if they encountered your marketing? If the answer is “no” to these questions, it’s probably time to consider a rebrand of your business.

Rebranding can be a scary process. It could take a lot of time, cause confusion with your customers and cost you some money to make the transition. But it may be worth it if you’re not delivering the right message to the right audience to get more business. Before you take the leap, consider these rebranding tips.

It’s not me. Or is it?
Many people think that their brand consists of a logo, some signage and a business card. While these elements are key in indentifying who you are, the brand goes well beyond a look. Your brand is your customers’ perception of your company, what their expectations and experiences have been in their interactions with you. Your brand is also the promises you make and deliver on everyday. Before you start making cosmetic changes, make sure you take a holistic approach to how you do business.

Get over yourself.
While it’s your brand, it’s not about you. It’s about your customers. Take a top-down approach and analyze your entire business, and who you want to be. Talk with the type of customers you want to attract and find out what they know about you and what they need from you. Look at what your competition is doing and differentiate, don’t copy.

Plan. Plan. Plan.
The rebranding process takes time and “flipping the switch” on a new brand could cause some issues. Make a transition plan and get key stakeholders involved such as customers and prospects. You have to get your employees behind the process and get them excited about their new image and, possibly, new attitude.

Finally, don’t cling onto your history, but make sure you take the good things you’re doing and keep them so your customers can still get a sense of familiarity. This will keep the customers you want coming back to do business with you.

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