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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 30, 2010

Consumers Clipping Coupons: Cause for Business Owners to Take Notice

You may remember growing up waiting for the Sunday paper that delivered full-color funnies to your door. While you were pouring over the Peanuts and Family Circus, mom was rifling through the mounds of coupon inserts to plan her household shopping for the week.

Over the years, times changed and coupon usage leveled off somewhere around 1999. But due to our recent recession, NCH Marketing Services reported that coupon redemption grew 27% in 2009 and achieved the second highest year-over-year growth ever recorded. Surprisingly, it’s the more affluent households getting out their scissors to save a few bucks.

September is National Coupon Month so it may be time to consider coupons in your marketing strategy. The good news is that coupons take little time to put into action. As you are planning, here are the distribution methods seeing redemption growth, according to Inmar.

Direct mail saw a 69% growth in 2009. While newspaper inserts are still the primary method of distribution and redemption, the tried-and-true direct mail is also popular. Coupons bundled together and mailed with other companies’ offers also saw growth. Direct mail can be one of the most economical ways to reach potential customers.

Businesses using the Internet to deliver coupons to consumers saw a 263% growth in redemptions in 2009. This was the only delivery method out-ranking direct mail. Marketers are using other electronic delivery methods outside of printable coupons on the Internet to reach customers including delivering offers to valued customers’ smart phones and sending texts to those that have opted to receive information from selected companies.

If your business could stand a boost in sales, delivering an enticing offer through a coupon may just be the small discount that makes the big difference to your fourth quarter.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 30, 2010

Consumers Clipping Coupons: Cause for Business Owners to Take Notice

You may remember growing up waiting for the Sunday paper that delivered full-color funnies to your door. While you were pouring over the Peanuts and Family Circus, mom was rifling through the mounds of coupon inserts to plan her household shopping for the week.

Over the years, times changed and coupon usage leveled off somewhere around 1999. But due to our recent recession, NCH Marketing Services reported that coupon redemption grew 27% in 2009 and achieved the second highest year-over-year growth ever recorded. Surprisingly, it’s the more affluent households getting out their scissors to save a few bucks.

September is National Coupon Month so it may be time to consider coupons in your marketing strategy. The good news is that coupons take little time to put into action. As you are planning, here are the distribution methods seeing redemption growth, according to Inmar.

Direct mail saw a 69% growth in 2009. While newspaper inserts are still the primary method of distribution and redemption, the tried-and-true direct mail is also popular. Coupons bundled together and mailed with other companies’ offers also saw growth. Direct mail can be one of the most economical ways to reach potential customers.

Businesses using the Internet to deliver coupons to consumers saw a 263% growth in redemptions in 2009. This was the only delivery method out-ranking direct mail. Marketers are using other electronic delivery methods outside of printable coupons on the Internet to reach customers including delivering offers to valued customers’ smart phones and sending texts to those that have opted to receive information from selected companies.

If your business could stand a boost in sales, delivering an enticing offer through a coupon may just be the small discount that makes the big difference to your fourth quarter.

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