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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Diploma? Check. Job? Not Yet.

It’s that time of year again when students turn in their schoolbooks and turn their attention to summer. However, for some it’s time to look beyond summer fun and focus on their futures. Thousands of graduates, diplomas in hand, now have the toughest assignment yet: marketing themselves to a challenging job market.

If you’re a recent grad ready to take on this challenge, here are a few lessons you can use to get that interview and land the job to begin your career.

Go Where the Jobs Are. Know what kind of career you want to have and get into the mix. Start networking at professional group meetings in your chosen industry to let professionals know you’re interested. This exercise gives you an opportunity to see what’s available. Extra credit: Volunteer for nonprofit organizations where you can meet community leaders and show off your talents while helping others.

Dip Your Toe in the Water. Many leave school with the dream job and a commensurate dream salary in their head. In order to break in, you may have to put that aside—the salary at least—and look for internships or volunteer work within your industry of interest. Extra credit: This exercise allows you to explore whether the dream job is right for you before committing fully.

Put Your Best Foot Forward. Resumes of recent graduates often lack what hiring managers need: experience. Consider deviating from the traditional approach of producing a resume and create a skill-based one. Use skill headings appropriate to the industry, such as customer service, project management or technical, and list your accomplishments in these areas. Place where you learned your skills in a bulleted list below. The resume reviewer can quickly see what you have to offer without reading between the lines. Extra Credit: Think of creative ways to market yourself to the companies. See the next section below.

Get Linked In. Social media is a great place to present yourself and do some searching for what’s going on in your industry. Target companies you’re interested in and read their blogs, Facebook pages and LinkedIn profile. See what’s going on with their employees’ social media pages as well. Getting some background will give you some points of discussion if you land the interview. Extra Credit: Start a blog of your own to market your expertise and reference it in your resume.

If you do get the opportunity to interview, be yourself. Dress appropriately for the position, speak to what you know and don’t make excuses for your experience. Getting in front of the interviewer is a major accomplishment that may just give you the passing grade.

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