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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Marketing with purpose

Does it feel as if October, when retail stores traditionally marked the change of season with orange decorations, has suddenly turned pink? Have you been inspi(red) to buy red? Then you’ve been affected by cause marketing.

Cause marketing can take several forms. One of the most notable is October’s breast cancer awareness month where hundreds of companies and their products sport the now ubiquitous pink ribbon to support the cause.

Along with some notable corporate sponsors such as Dell, Apple and Gap, Product Red has raised over $140 million for The Global Fund to Fight AIDS, tuberculosis and malaria.

TOMS Shoes is one company founded with a cause in mind. For every pair of shoes you buy from TOMS, they put a pair on a child in a developing nation.

Many companies support a cause because they care. But a company can also benefit from being associated with a charity. If you think it’s time to put your name behind a cause, consider this:

Some products and services, such as TOMS Shoes, have a natural relationship to a cause. Or maybe your customers have a propensity to be affected by a particular cause. Whatever the case, match your company values to the nonprofits you support. Get your employee buy-in by asking them if there are certain causes they appreciate.

Once you have narrowed your list, get to know the nonprofits. Interview them and see how you may be able to help. There are several likely ways to get involved.

You can do something as simple as donating a portion of your sales. Target gives a percentage of all of their sales to local school projects. Or you can give a percentage of your sales on a special day, such as a dine-out-to-help-out event. Sponsor a nonprofit’s high-profile event, put together a team for a walk, or simply encourage your employees to volunteer on a regular basis.

Whatever you do, consider making your involvement unique and extraordinary. Why? While you’re giving, you don’t want to forget the marketing aspect. This is an opportunity for great publicity—and hopefully increased awareness and revenue—for your company.

Run a special promotion around the cause. Get your local media involved. Make sure people know that you’re doing your part to make a better community. Encourage your employees to spread the word through social media channels. Create a special page on your company website to show how you give.

Remember, it’s okay for your company to gain while you give, as long as you’re being authentic with your charity.

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