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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

March 8, 2010

An all time classic

The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in America. The Pennsylvania Gazette often featured advertisements from local businesses. Today, newspapers are still a good source to sell your products and services, regardless of the trends.

It’s true that newspaper readership has taken a hit. However, Scarborough Research reports that 74% of U.S. adults read a newspaper—either the printed or online edition—at least once a week. As income and education level increases, so does the readership.

If your products and services match a newspaper’s demographic, that’s an audience that can’t be ignored. Many newspapers are working to reinvent themselves and, in the process, offering some unique advertising opportunities beyond the printed work such as e-mail marketing and advertising in their online versions.

Additionally, papers publish more than their daily editions. Ask about special publications that may reach targeted demographics, such as automobile enthusiast or households bringing home more than six figures.

Nationwide, Sunday is still the most popular day for readership but check with your local publisher to see what other sections get the readership you desire, such as the weekend entertainment section, sports or business pages.

If you’re considering newspaper advertising here are some useful tips:

  • Strive for repetition. Having a smaller add that runs more often could work better than a larger ad that runs once.
  • Stay consistent. If you’re using a design firm for your other advertising, have them design your newspaper ad. Make sure they know that newsprint quality calls for special design considerations.
  • Extra! Extra! Try to make your ad newsworthy if you can. People are reading for news.
  • Give them a reason to read on. Headlines catch the attention of the reader so make them count.
  • Get them to act. There has to be a reason for the readers to act on your ad. Give them an offer they can’t refuse—and it doesn’t have to even be a discount or a coupon.
  • Little fish in a big pond. Larger papers such as USA Today and The Wall Street Journal may not be as expensive as you think. You can place ads in a regional edition for a fraction of the cost of the national ad cost.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

March 8, 2010

An all time classic

The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in America. The Pennsylvania Gazette often featured advertisements from local businesses. Today, newspapers are still a good source to sell your products and services, regardless of the trends.

It’s true that newspaper readership has taken a hit. However, Scarborough Research reports that 74% of U.S. adults read a newspaper—either the printed or online edition—at least once a week. As income and education level increases, so does the readership.

If your products and services match a newspaper’s demographic, that’s an audience that can’t be ignored. Many newspapers are working to reinvent themselves and, in the process, offering some unique advertising opportunities beyond the printed work such as e-mail marketing and advertising in their online versions.

Additionally, papers publish more than their daily editions. Ask about special publications that may reach targeted demographics, such as automobile enthusiast or households bringing home more than six figures.

Nationwide, Sunday is still the most popular day for readership but check with your local publisher to see what other sections get the readership you desire, such as the weekend entertainment section, sports or business pages.

If you’re considering newspaper advertising here are some useful tips:

  • Strive for repetition. Having a smaller add that runs more often could work better than a larger ad that runs once.
  • Stay consistent. If you’re using a design firm for your other advertising, have them design your newspaper ad. Make sure they know that newsprint quality calls for special design considerations.
  • Extra! Extra! Try to make your ad newsworthy if you can. People are reading for news.
  • Give them a reason to read on. Headlines catch the attention of the reader so make them count.
  • Get them to act. There has to be a reason for the readers to act on your ad. Give them an offer they can’t refuse—and it doesn’t have to even be a discount or a coupon.
  • Little fish in a big pond. Larger papers such as USA Today and The Wall Street Journal may not be as expensive as you think. You can place ads in a regional edition for a fraction of the cost of the national ad cost.

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