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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Get Some Face Time

Every industry has them and early indications show an increase in attendance for 2010. After taking a hit in 2009, the trade show industry – and yes, they have a trade show as well – is looking at more vendors and, more importantly, visitors to pass by your wares this year. Making those personal connections can be beneficial to increasing sales for your organization. So how do you make an impact on the trade show floor? Here are a few tips for having a successful show:

Be prepared. Why are you going to the trade show? Do you want to gain exposure, procure leads or sell products on the floor? Once you understand this you can plan how you’re going to set up your booth and what personnel you need to take. Before the show, ask for a list of attendees. Sometimes this is free information as part of your booth fee, other times you may have to pay—but it may be worth it. Consider sending an invitation to visit your booth for a trade show special price, promotion or activity as an incentive for stopping by.

Make your three seconds count. At a trade show everyone is trying to stand out. You have three seconds to make a lasting impression. Contrasting colors demand attention. Don’t stray from your corporate colors but supplement them to create an eye-catching booth. Make sure your signage is easy to understand and in good view. A lot of companies are giving away specialty advertising items. If you decide to go this route, consider the purpose. Make it relate to your company and what you’re doing in the booth for a special activity. If you want everyone that walks by to have your give-aways, think about less expensive options. Or spend a little more per item but put a premium on how attendees receive them. Demand sometimes generates more activity.

The show isn’t over when it’s over. Your booth is packed. You’ve been on your feet all day. Time to relax? Hardly. That’s what 70-80% of companies do yet this is the most critical way to make your show successful. Trade shows are an investment in time and dollars. The last thing you should do is walk away with a stack of business cards that get put in a desk drawer. You have to follow up. Prospects will be impressed because you’re in a successful minority making the most of your trade show experience. You may also want to do a follow-up mailing to all attendees that didn’t visit your booth extending your offer.

Now relax and celebrate a successful show.

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