Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Tired of Traditional? Try a Different Marketing Approach

Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty items.

Take a look around your office and you’re sure to gaze upon a promotional item emblazoned with a company logo. From the pen in your hand to the mug at your lips, we’re bombarded with a specialty item every day. These range from the ridiculous like a fuzzy-haired troll doll or Magic 8 Ball to the utilitarian calendar or golf cap. Essentially it’s any item you see with a company logo.

So how should you choose what to use to get your name out there? Like any marketing effort, you’re looking for a return on your investment. Consider the goal of your marketing campaign and determine how a specialty advertising item may fit into reaching that goal.

Perhaps you’re providing an incentive to buy, saying thank you, or building loyalty with current customers. Maybe you want to make a memorable impression on a prospect or just creating brand awareness. Specialty items can also enhance direct mail initiatives by encouraging people to open your unique deliverable.

Look into choosing an item that makes a memorable impression that has potential desk life, meaning your target will have the item within continual viewing distance or actually use it regularly.

Now it’s time to talk price. Most specialty advertising is priced on a per item basis with minimum quantities and price breaks the more you order. There are typically several similar options for any idea you would have. This should help you to find something to match your budget. But remember the purpose of the piece. Sometimes you need quantity because of your reach. But in other instances consider quality over quantity. You’re trying to create a memorable impression so you want it to be a good one.

Powered by PrinterPresence