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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

A Sign That You’ve Made a Good Marketing Investment

Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name on the side of a building. It should be considered as part of an overall marketing strategy. Planning your signage can be one of the most important marketing investments you’ll make. Here’s why:

Always Working.
A television commercial lasts 30 seconds and reaches the viewers in the comfort of their La-Z-Boys. Your sign is promoting 24/7/365. You have the reach of people passing by and in their buying zone. Negotiate and take the maximum amount of signage space your commercial lease and city ordinances will allow. Your investment in a good sign will pay dividends for several years.

Increase Brand Awareness.
“I work at Company X,” you say to someone you’re meeting. If the response is, “Oh yeah, I’ve seen your company. You’re located at the corner of Main and Elm,” your sign is doing its job. Your company becomes more top of mind with the appropriate sign. Now when a potential customer is ready to buy they’re thinking of you. Brand awareness is probably the biggest marketing job for your signage.

Increase Impulse Purchases.
Depending on your type of business, a good looking sign can entice potential customers into your business when they’re not even intending to buy. We all have our impulse buys. Capitalize on our desires with the appropriately placed signage.

Increase in Revenue.
The International Sign Association reports that businesses adding a sign saw an increase in annual revenues of 4.75 percent. Now amortize that over the life a sign and consider the revenue potential for your company.

So if you’re getting ready to start your business, be sure to add signage in your budget. If you’re a current business, go take a look at how you’re presenting your company to the outside world. Are you making the most of the location you worked so hard to find?

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