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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 11, 2010

Get Inside Their Heads

There was an accident. All of the sudden Mel Gibson had the power to hear everything women were thinking in the movie “What Women Want.” Wouldn’t you like to get inside the heads of your customers to know what they’re thinking? Fortunately you can, if you implement a survey a strategy to gain valuable insights.

Why?
Unless by some miracle your business is perfect, you have as many customers as you want and you’re happy with your bottom line, you should look for ways to improve and grow. With a good survey to the people who keep your business going, you can improve product offerings, discover new product ideas and deliver exemplary customer service by understanding and then giving your customers what they want.

What?
Creating a survey is easy. Asking the right questions, and the right amount of questions, is the toughest part. To garner useable results, you need to consider first what you’re trying to learn from your intended audience. If you want quantitative data you’ll need to ask rating scale questions. For possible testimonials or reviews of products, you’ll want more qualitative—or open ended—questions. Oftentimes it’s good to have a mix of both. But keep your survey length within the time expectations of your intended audience. If it’s too long you’ll lose responders.

Who?
Now that you know what type of information you want to collect, you can determine who would be the best audience segment to answer the questions. Maybe you want to survey only customers who are using a specific product offering. If you’re looking for potential customer preferences you won’t survey your customers at all.

Where?
There are many ways for you to create a survey and distribute it to your target audience; and you may want to utilize a few channels depending on your audience preferences. You can direct mail, e-mail or set up an online survey. If your target audience is into social media, you may want to post links to your Facebook, LinkedIn or Twitter pages.

When?
The information you’re trying to collect will determine the appropriate time to survey your audience. Some companies will survey customers with every order (think restaurant feedback card) while others will choose to conduct annual surveys. The goal is to maintain a pulse on your customers.

How?
Once you get results, use them. Take some time to analyze what your customers had to say. There will be some “no kidding” moments but you’ll also be met with some surprises. In the end, you’ll know what customers want and be able to make the changes to achieve positive results for your company.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 11, 2010

Get Inside Their Heads

There was an accident. All of the sudden Mel Gibson had the power to hear everything women were thinking in the movie “What Women Want.” Wouldn’t you like to get inside the heads of your customers to know what they’re thinking? Fortunately you can, if you implement a survey a strategy to gain valuable insights.

Why?
Unless by some miracle your business is perfect, you have as many customers as you want and you’re happy with your bottom line, you should look for ways to improve and grow. With a good survey to the people who keep your business going, you can improve product offerings, discover new product ideas and deliver exemplary customer service by understanding and then giving your customers what they want.

What?
Creating a survey is easy. Asking the right questions, and the right amount of questions, is the toughest part. To garner useable results, you need to consider first what you’re trying to learn from your intended audience. If you want quantitative data you’ll need to ask rating scale questions. For possible testimonials or reviews of products, you’ll want more qualitative—or open ended—questions. Oftentimes it’s good to have a mix of both. But keep your survey length within the time expectations of your intended audience. If it’s too long you’ll lose responders.

Who?
Now that you know what type of information you want to collect, you can determine who would be the best audience segment to answer the questions. Maybe you want to survey only customers who are using a specific product offering. If you’re looking for potential customer preferences you won’t survey your customers at all.

Where?
There are many ways for you to create a survey and distribute it to your target audience; and you may want to utilize a few channels depending on your audience preferences. You can direct mail, e-mail or set up an online survey. If your target audience is into social media, you may want to post links to your Facebook, LinkedIn or Twitter pages.

When?
The information you’re trying to collect will determine the appropriate time to survey your audience. Some companies will survey customers with every order (think restaurant feedback card) while others will choose to conduct annual surveys. The goal is to maintain a pulse on your customers.

How?
Once you get results, use them. Take some time to analyze what your customers had to say. There will be some “no kidding” moments but you’ll also be met with some surprises. In the end, you’ll know what customers want and be able to make the changes to achieve positive results for your company.

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