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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

It’s All About You

When a potential customer visits your website, remember it’s all about them. But one of the top reasons for the visit is to get to know you. So make sure your “About Us” section gives your visitors all that they’re looking for.

After your visitors find out about your products and services, they’ll want to get to know the company behind them. Some of your visitors may not have had human interaction with you yet so think of your “About Us” section as a big networking party where you’re introducing yourself.

A good “About Us” section builds company credibility, shows your company’s personality and allows you to brag a little about your achievements. If done well, the section differentiates you from competitors and provides a comfort level to visitors.

Show them your smiles. People want to relate to other people. Give them a chance to check out photos and brief bios of your employees. Some companies include everyone employed, others just client-facing or executive management. When determining who’s going to make the cut on your site, remember that this makes employees feel a part of your team. And make sure to write the bios in your company’s personality. If you’re a fun group, don’t write with staunch language.

That’s what it’s all about. Consider creating a page that describes your company’s vision, mission, values and purpose statement. Oftentimes people work with companies that share similar values or appear to have a clear purpose for their business. But don’t just dust off your business plan to put this information online. Make sure your employees are actually living the mission you represent online.

Look at us. Bragging a little with some achievements isn’t all bad. It actually builds trust and credibility. Especially if your website visitors only have an online relationship, drop a few names of other clients, show some awards and a few press releases and they’ll realize you’re legit and you mean business.

An “About Us” page is a great way to interact with your clients and prospects; and it sure can beat balancing a drink and some appetizers in one hand while you’re trying to shake hands with the other.

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