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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Mail Call: Direct Mail Still Works

There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail call. Did I get anything cool in the mail today? Even special offers from companies get people excited.

Direct mail is still a powerful tool and here is why:

Reach your target market. Direct mail gets its name because of the likelihood of your message reaching the intended audience. It has far greater odds than the shot gun approach of mass media (also aptly named). Even Millennials (consumers aged 18-24) are into receiving direct mail. BIGresearch reported in 2007 that 26% appreciated and responded to direct mail.

Get one-on-one attention. Mail is personal. People open the mail on their time, when they’re ready to engage. Pitney Bowes reported in a 2008 Direct Mail Survey that 85% of people will open, sort and read mail; and 75% of those consumers look more closely for special sales.

Spend less. With a more selective target, your cost per client acquisition is relatively low compared to other marketing channels. For a postcard and a stamp, oftentimes you can reach a prospect for under a dollar each.

Get action. After your direct mail piece is sent out you will know whether the campaign was successful in a short amount of time. According to the DMA, 33% of consumers will respond to direct mail by going to your website. If your target is going to make a purchase, they will do so shortly after receiving the mailing piece. This is important for tracking your ROI. When cash is tight, it is nice to know how effective your message was so you can adjust.

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