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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Extra! Extra! Read all about it!

If you are involved in an organization, you probably receive a regular newsletter giving you the latest information. It reminds you that this organization exists and it my draw you to act. Almost any business can benefit from sending newsletters to stay on the minds of their customers even when they may not be buying.

Newsletters show your customers you want to share insightful information that can help them. You can also provide offers to incite them to contact you.

Here are some tips on creating a newsletter:

CONTENT WORTH READING

Remember to focus on your customers and what’s important to them. Your industry jargon and industry news are only important if it affects them. Your content should relate to what you’re selling but your customers shouldn’t feel like they’re being sold throughout the piece. Give them other useful content and interesting facts that make them want to read so they look forward to your newsletter. Consider including a feature article; focus on a client success story, a how-to piece related to your business, a calendar of local related events and other tidbits to fill.

EASY TO READ

Keep your newsletter short. We all have read later piles and you know what happens to them. Make your newsletter something they can quickly skim for articles of interest and act on the necessary information that you want them to.

CONSISTENCY

In order to produce a successful newsletter, it needs to have a consistent look. If you pick up a New York Times on Monday, the Tuesday edition will have a similar look. This includes the layout, font and color. And speaking of consistency, determine a schedule for delivery and stick to it.

ATTENTION TO DETAIL

Attention to detail is important for many reasons. Grammar, spelling and punctuation show professionalism. Additionally, a good layout with correct alignment and appropriate photos not only help readability but show you are a respectable company.

If you feel you don’t have time to manage a newsletter, there are cost-effective services out there to help from writing and design to printing and delivery.

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